March 2011 - MPThree Consulting Inc.

Twitter Chatter: Google Analytics Checklist

Massimo Paolini on March 31, 2011

Google Analytics Checklist
Are you taking advantage of everything Google Analytics has to offer? Find out what you may be missing with a simple checklist.

Twitter Chatter: How to Build a Directional Long Tail Keyword List

Massimo Paolini on March 30, 2011

How to Build a Directional Long Tail Keyword List
Is your long tail search strategy headed in the right direction or are you just running in circles? You need an actionable list that will get you moving forward with your content strategy.

Twitter Chatter: DHL Express Male vs. Female Image Test

Massimo Paolini on March 29, 2011

DHL Express Male vs. Female Image Test
A/B testing: Male vs. Female – Which face won? The results and why a certain human face won may surprise you.

Twitter Chatter: The Average Lie

Massimo Paolini on March 28, 2011

The Average Lie
Numbers have a way of making us believe the data they represent must be true. After all, they say that the numbers don’t lie. When it comes to PPC data, that may not be true.

Twitter Chatter: All You Can Eat Leads: 10 Ways to Generate More Leads for Less

Massimo Paolini on March 27, 2011

All You Can Eat Leads: 10 Ways to Generate More Leads for Less
No business will succeed without leads. If you don’t have a lot of money to spend on getting more leads, then you need to learn the tactics of getting lots of leads without spending big bucks.

Twitter Chatter: Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

Massimo Paolini on March 26, 2011

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”
The year of mobile is here! Google’s Mobile Keyword Tool gives you the powerful data to optimize for mobile web. Will you be left behind?

Twitter Chatter: The magical wand to better web design performance

Massimo Paolini on March 25, 2011

The magical wand to better web design performance
Is your ugly website scaring away your clients? It’s time to invest in a website that gets results. Stop wishing for a magic wand and invest in creating success.

Twitter Chatter: A Crash Course on A-B Split Testing

Massimo Paolini on March 24, 2011

A Crash Course on A-B Split Testing
The fundamentals of A-B Split testing, written by Tim Ash. Who knew there was so much to know!

Twitter Chatter: Free People Banner Copy Test

Massimo Paolini on March 23, 2011

First take the test. Which phrase got a 49% lift in purchases and 256% more first time customers?

Tales From an Accidental Conference Producer

Massimo Paolini on March 22, 2011

Listen to how one man is helping make the web “better.” Here we sat down with Jim Stern, the grandfather of WAA, father of eMetrics, and eager student of integrated data.