Analyze This!

by Massimo Paolini on June 9, 2009

Pull up a couch and tell us all of your website ailments. We’ll answer your questions here and encourage others in the field to chime in as well. In between, we’ll offer shots of articles to maintain healthy websites.

The doctor is in.

Massimo Paolini is the owner and principal analyst of MPThree Consulting, a web analytics business based in Silicon Valley. He speaks at various organizations on the power of social media and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability. Massimo is also the social media expert for examiner.com, San Jose edition.

When not working, he is lecturing his 7-year-old son on the value of tetherball twitter.

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Twitter chatter: Three KPIs for Measuring Twitter

by Massimo Paolini on March 18, 2010

Three KPIs for Measuring Twitter

Three KPIs for Measuring Twitter
It’s not brain surgery–the three simplest ways to measure your Twitter campaign

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How we increased the conversion rate of Voices.com by over 400%
Deeper analytics or “dumpster-diving for details?” You decide.

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Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices!

March 16, 2010
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Conversion rate optimization best practices are dead – long live the best practices!
Some things don’t have to be complicated–good suggestions here to make simple changes for powerful results

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Twitter chatter: How Unique Is A Unique Visitor?

March 15, 2010

How Unique Is A Unique Visitor?
Are your analytics taking different browsers and devices into account?

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Twitter chatter: Lean Usability

March 15, 2010
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Lean Usability
Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do

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Twitter chatter: What to test

March 14, 2010
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What to test
Remember when you didn’t have time to read the whole book and used Cliff’s Notes instead? This article does the same thing.

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Twitter chatter: Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors

March 13, 2010
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Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors
A web analytics dream: keeping visitors from being anonymous. If you’re not a web analyst, don’t read this–you’ll cry at how much your life is an open book.

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Twitter chatter: The Murky Business of Measuring Web Traffic

March 12, 2010
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The Murky Business of Measuring Web Traffic
Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?

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Twitter chatter: How to Find/Keep a Job in Web Analytics

March 11, 2010

Episode 10: How to Find/Keep a Job in Web Analytics
Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in Web Analytics.

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Twitter chatter: WP Plugins – A/B Theme Testing Plugin

March 10, 2010
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WP Plugins – A/B Theme Testing Plugin
Sweet little plugin that rotates your themes for even testing.

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