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Tag: Split-Testing

Twitter Chatter: How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%

How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%
Believe it or not, the sure fire tactic of social persuasion failed when put to the opt-in form test through Web Analytics.  Take a look for yourself and see if you can determine what went wrong.
Author bcovingPosted on April 8, 2011April 7, 2011Categories Chatter, Web AnalyticsTags conversion rate, Social Proof, Split-Testing

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