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- About by: Massimo Paolini
June 9, 2009, 09:25
In a world full of artificial intelligence, it’s easy to break down a web analysis consultant into small parts. Knows Google Analytics? Check. Has increased t…
- Chatter by: Massimo Paolini
January 1, 2010, 14:09
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- Site Map by: Massimo Paolini
February 3, 2010, 14:43
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- Articles by: Massimo Paolini
January 1, 2010, 14:04
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- Chatter by: Massimo Paolini
- Services by: Massimo Paolini
November 17, 2009, 18:55
After working with dozens of companies, non-profits, and individuals, I have developed a four-step process to get your website at its peak performance. Phase 1…
- Webinars by: Massimo Paolini
November 21, 2009, 22:08
Lounge and Learn Web Analytics: What is it? March. 2, 11:00 a.m. PST Registration Link If you haven’t taken advantage of a webinar yet, what’s holding…
- Webinars by: Massimo Paolini
- Clients by: Massimo Paolini
June 11, 2009, 00:03
We love our customers and they love us right back. Just ask them! Tenrec Inc. Josita Web Design Smart Flex Solutions Half The Ki…
- Scott Greenberg's testimonial by: Massimo Paolini
March 9, 2010, 13:04
After putting a lot of time and resources into trying to optimize my Web site, I realized that I had reached a ceiling. While my site ranked in the top 20, I kn…
- Magnolia Jazz Testimonial by: Massimo Paolini
March 9, 2010, 13:43
Like many people, I was doing my best to understand social media. Though I learned a lot on my own, I was still flailing about. For the last 35 years I’ve mad…
- Scott Greenberg's testimonial by: Massimo Paolini
- Contact by: Massimo Paolini
June 14, 2009, 23:39
We’d love to hear from you. Send us your comments or questions and we’ll get back in touch right away. Massimo Paolini (408) 256-0673
Blog Posts
- Articles (9)
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel i…
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any o…
- I’m a failure at math. How can I understand web analysis reports? --Natalie T. by: Massimo Paolini
August 20, 2009, 22:44
This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you'll be fine as long as you…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow r…
- How long do you work on a project? --David A. by: Massimo Paolini
August 1, 2009, 16:27
Did anyone ask George Lucas how long filming "Star Wars" would take? Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take? Okay, may…
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
- Blogging (20)
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
March 4, 2010, 10:00
Top 10 JonSamsel.com Blog Posts for 2009 Jon Samsel counts down his Top 10 most popular blog posts for 2009. Lots of reading, but at least it's not the Top 365…
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: Top 3 Blog Post Series of 2009 by: Massimo Paolini
February 11, 2010, 09:00
Top 3 Blog Post Series of 2009 With each series containing three to five parts, it's a good thing we didn't get the Top 10 list!
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 21, 2010 by: Massimo Paolini
January 21, 2010, 09:00
5 Ways to Go From Lurker to Leader Increase your own readership by being a reader (and writer) first.
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter link for December 25 by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter link for November 18 by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a …
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the proces…
- Twitter chatter link for November 08 by: Massimo Paolini
November 8, 2009, 09:00
Starting A Blog? These 50 Lessons Will Help You Succeed Since blogs haven’t burnt out yet, here’s how to make the most of yours from the start
- Twitter chatter link for October 16 by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school …
- Twitter chatter link for September 08 by: Massimo Paolini
September 8, 2009, 09:00
10 Steps to Creating an Authority Blog Just because you think you know it all, doesn’t mean that others see it the same way. Here’s how to become an expert…
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
September 7, 2009, 13:03
Bootstrappers Breakfast® Event: Friday Sept. 11, 2009 7:30 am, Milpitas, CA Mark your calendars on Friday Sept 11, 2009, Lenny Greenberg, a serial entrepre…
- Twitter chatter link for September 03 by: Massimo Paolini
September 3, 2009, 09:00
The Art of Writing Damn Good Blogs Crazy idea here: write what your audience actually wants to read. I know—it’s out there.
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
- Chatter (220)
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
March 11, 2010, 09:00
Episode 10: How to Find/Keep a Job in Web Analytics Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in Web…
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC analy…
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
March 8, 2010, 09:00
How to Avoid the 3 Top SEO Time Wasters 99% of people doing SEO shouldn't pay any attention to new search trends or new search engines until they start making …
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Do-It-Yourself Search Engine Optimization (SEO), part 2 by: Massimo Paolini
March 5, 2010, 09:00
Do-It-Yourself Search Engine Optimization (SEO), part 2 Three minutes with SEO expert at SES. (Say that five times fast!)
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
March 4, 2010, 10:00
Top 10 JonSamsel.com Blog Posts for 2009 Jon Samsel counts down his Top 10 most popular blog posts for 2009. Lots of reading, but at least it's not the Top 365…
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more insight…
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: Social Media Marketing Framework by: Massimo Paolini
February 26, 2010, 09:00
Social Media Marketing Framework Need to focus your social media efforts? Here's a blueprint to follow
- Twitter chatter: The 8 ways to lower your Bounce Rate by: Massimo Paolini
February 25, 2010, 09:00
The 8 ways to lower your Bounce Rate Refresher course for those of you who are experiencing high bounce rates. Use this checklist
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Don't forget to use some very simple and proven sales techniques on your online sales pages by: Massimo Paolini
February 17, 2010, 09:00
Don't forget to use some very simple and proven sales techniques on your online sales pages Marketing matters and you might be forgetting a few tried and true …
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter chatter: Choose the Right SEO Project Goals by: Massimo Paolini
February 15, 2010, 09:00
Choose the Right SEO Project Goals FINALLY: someone who really explains SEO the way it should be understood
- Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully by: Massimo Paolini
February 14, 2010, 13:20
DKNY Campaign Targeting Social Media Profiles Successfully Donna Karan shows their web fashion by using analytics in their recent marketing campaign
- Twitter chatter: Choosing the Size of Control Groups by: Massimo Paolini
February 12, 2010, 09:00
Choosing the Size of Control Groups Too few, too many, or in the middle? Pick just the right number when you're testing your groups
- Twitter chatter: Top 3 Blog Post Series of 2009 by: Massimo Paolini
February 11, 2010, 09:00
Top 3 Blog Post Series of 2009 With each series containing three to five parts, it's a good thing we didn't get the Top 10 list!
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: 5 Most Obvious Website Usability Issues by: Massimo Paolini
February 9, 2010, 09:00
5 Most Obvious Website Usability Issues As if you needed more things to check on your site, here are five more!
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the mor…
- Twitter chatter: Preventing your site from being indexed, the right way by: Massimo Paolini
February 6, 2010, 09:00
Preventing your site from being indexed, the right way Short and sweet fix to keep your site from being indexed. In a good way.
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should read…
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while you…
- Twitter chatter: 10 effective SEO tips you can do right now by: Massimo Paolini
January 31, 2010, 09:00
10 effective SEO tips you can do right now Nice little list of items--check it against your own site and see how it measures up.
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be …
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing any…
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for January 23, 2010 by: Massimo Paolini
January 23, 2010, 09:00
The Power Of Women In Social Media I guess the secret is out now. At least that's what my wife told me on Facebook.
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 21, 2010 by: Massimo Paolini
January 21, 2010, 09:00
5 Ways to Go From Lurker to Leader Increase your own readership by being a reader (and writer) first.
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 17, 2010 by: Massimo Paolini
January 17, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 2 The continuation of yesterday's post: "Perfection is achieved, not when there is nothing more to add, but w…
- Twitter chatter link for January 16, 2010 by: Massimo Paolini
January 16, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 1 Buckle up and prepare for a very interesting perspective on WA with some passionate debate in the comments.…
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter: AB Testing with CodeIgniter by: Massimo Paolini
January 13, 2010, 09:00
AB Testing with CodeIgniter AB Testing gets a new letter: C. Why three choices are better than two.
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who el…
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most i…
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More analytic…
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter link for January 05, 2010 by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter: Who Owns Web Analytics? A Framework For Critical Thinking. by: Massimo Paolini
January 4, 2010, 09:00
Who Owns Web Analytics? A Framework For Critical Thinking. Avinash waxes philosophical and discusses the ownership issue.
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog: Holida…
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter link for December 25 by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 24 by: Massimo Paolini
December 24, 2009, 09:00
How not to sell Analytics Analysis that misses the boat
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter link for December 22 by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter link for December 21 by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter: Best tips on marketing analytics to measure the ROI of your social media campaign (part One) by: Massimo Paolini
December 20, 2009, 09:00
Best tips on marketing analytics to measure the ROI of your social media campaign (part One) Dancing with the (Web Analyst) Stars: watching your visitor's MOVE…
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are re-sha…
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 16 by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter link for December 14 by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for December 13 by: Massimo Paolini
December 13, 2009, 09:00
Analytics Integration: Using Custom Variables Optimizing your knowledge by customizing your code
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 11 by: Massimo Paolini
December 11, 2009, 09:00
Seven CRM lessons to take from 2009 Despite scaling back and the recession, why analytics is needed more than ever
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter: Warning; SEO confusion spreads PageRank madness by: Massimo Paolini
December 7, 2009, 09:00
Warning; SEO confusion spreads PageRank madness PR vs TBPR 4 U
- Twitter chatter link for December 06 by: Massimo Paolini
December 6, 2009, 09:00
Getting started in web analytics: career advice So you want to be a web analyst?
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter link for December 04 by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me now…
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter link for December 02 by: Massimo Paolini
December 2, 2009, 09:00
How Bounce Rate Can Help You Pinpoint Site Problems Unless you're taking the Hippity Hop for a spin, here's what bouncing means to you and your site
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5 colum…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See fo…
- Twitter chatter: The Real Bounce Rate in Google Analytics by: Massimo Paolini
November 29, 2009, 09:00
The Real Bounce Rate in Google Analytics Testing your success in just 10 seconds.
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 27 by: Massimo Paolini
November 27, 2009, 09:00
Introducing the Social Analytics Lifecycle New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.
- Twitter chatter link for November 26 by: Massimo Paolini
November 26, 2009, 09:00
Successful Copywriting for PPC Ads Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter link for November 23 by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Twitter chatter link for November 21 by: Massimo Paolini
November 21, 2009, 09:00
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate Ten more tips for keeping your shopping cart full and heading to check out.
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are ove…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using Twitte…
- Twitter chatter link for November 18 by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a …
- Twitter chatter link for November 17 by: Massimo Paolini
November 17, 2009, 09:00
10 Qualitative Tools to Improve Your Website Ten Tools To Test Through Time
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking whic…
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter link for November 13 by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from th…
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the proces…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics wo…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling mor…
- Twitter chatter link for November 08 by: Massimo Paolini
November 8, 2009, 09:00
Starting A Blog? These 50 Lessons Will Help You Succeed Since blogs haven’t burnt out yet, here’s how to make the most of yours from the start
- Twitter chatter link for November 07 by: Massimo Paolini
November 7, 2009, 09:00
Can Using Real-Time, Raw Data Be Cost Effective? Real, raw, and ready for analysis
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 05 by: Massimo Paolini
November 5, 2009, 09:00
Internet Marketing 101: Tips for reducing shopping cart abandonment Interview with Kampyle's CEO Ariel Finkelstein and how you can keep products in your shoppi…
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter link for November 03 by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have fo…
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any s…
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one …
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Twitter chatter link for October 25 by: Massimo Paolini
October 25, 2009, 09:00
Ask Lorelle: Why Woopra is Best Web Analytics Tool Ever And now, a brief commercial break for Woopra. Big claims and big customers make us all sit up and take …
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics E…
- Twitter chatter link for October 22 by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 21 by: Massimo Paolini
October 21, 2009, 09:00
Web Analytics Increasing In Importance Unica NetInsight's "soft-tagging" technology hits a home run with FOXSports.com. Okay, bad pun, but it works.
- Twitter chatter link for October 20 by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 19 by: Massimo Paolini
October 19, 2009, 09:00
Tim Evans: Using Web Analysis to Improve Government Arguably one of the most influential government officials today. Evans “has become a leading advocate and…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter link for October 16 by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school …
- Twitter chatter link for October 15 by: Massimo Paolini
October 15, 2009, 09:00
10 Signs You Don't Understand Web Analytics A particularly useful article when you are about to talk to decision makers. Insert your own head shake and chuckle…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, out…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- Twitter chatter link for October 10 by: Massimo Paolini
October 10, 2009, 09:00
Web Analytics Business Process More planning information, but in flow chart format for the graphically-inclined.
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics, Omni…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably …
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t $250,000 from Facebook make you even a little curious?
- Twitter chatter link for October 05 by: Massimo Paolini
October 5, 2009, 09:00
Google Voice Finally Marries SMS And Email It just keeps getting better: Voice users now can forward inbound text messages to email.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools ava…
- Twitter chatter link for October 02 by: Massimo Paolini
October 2, 2009, 09:00
Executive Dashboard - Effective Web Analytics Reporting Stop searching for the “perfect” dashboard and start creating the most “effective” one instead.…
- Twitter chatter link for October 01 by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your …
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which one…
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 27 by: Massimo Paolini
September 27, 2009, 09:00
Web Analytics in its Awkward Phase Terrific article that points out how the current web analytics status is that of a pimply, uncoordinated teenager trying to …
- Twitter chatter link for September 26 by: Massimo Paolini
September 26, 2009, 09:00
Best Practices to Earn Quality Link Without Link Building Want to move up in the search engines? Get your links to do the work for you.
- Twitter chatter link for September 25 by: Massimo Paolini
September 25, 2009, 09:00
85 Reasons Why Website Designers/Developers Keep SEOs in Business Shhh... don't tell them.
- Twitter chatter link for September 24 by: Massimo Paolini
September 24, 2009, 09:00
Wordle A graphical way to look at words or keywords. Who knew brainstorming could be fun and addictive? Wordle: Web Analytics"
- Twitter chatter link for September 23 by: Massimo Paolini
September 23, 2009, 09:00
Ain’t Social Media Grand? Outlining the drawbacks and limitations of Twitter, Facebook, and others and encourages us to still get out and “rub shoulders.…
- Twitter chatter link for September 22 by: Massimo Paolini
September 22, 2009, 09:00
Dear Designer, You Suck A gentle reminder that criticism is a valuable and necessary part of your job in web development. The truth can hurt, but not as much …
- Twitter chatter link for September 21 by: Massimo Paolini
September 21, 2009, 09:00
Adaptive web sites Bad news: your website can’t remain static; Good news: your customers don’t either!
- Twitter chatter link for September 20 by: Massimo Paolini
September 20, 2009, 09:00
A Website SWOT Analysis Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate donut…
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several…
- Twitter chatter link for September 15 by: Massimo Paolini
September 15, 2009, 09:00
One Metric to Measure Them All In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before y…
- Twitter chatter link for September 14 by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 12 by: Massimo Paolini
September 12, 2009, 09:00
Developing a Social Media Strategy 101, Part 1 - Search Engine Watch (SEW) A great primer on adding social media to your company’s marketing mix
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 10 by: Massimo Paolini
September 10, 2009, 09:00
Color Psychology in Logo Design - Free Logo Critiques Despite thinking most designs are pretty random, even _I_ have to agree with the examples here.
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did NOT…
- Twitter chatter link for September 08 by: Massimo Paolini
September 8, 2009, 09:00
10 Steps to Creating an Authority Blog Just because you think you know it all, doesn’t mean that others see it the same way. Here’s how to become an expert…
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s …
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Pla…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Twitter chatter link for September 04 by: Massimo Paolini
September 4, 2009, 09:00
What's Special About This Number? For lovers of numbers only.
- Twitter chatter link for September 03 by: Massimo Paolini
September 3, 2009, 09:00
The Art of Writing Damn Good Blogs Crazy idea here: write what your audience actually wants to read. I know—it’s out there.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter link for August 31 by: Massimo Paolini
August 31, 2009, 09:00
Writing For Higher Conversions (Part 1) An excellent overview on how to write (you shouldn’t) for your users (who aren’t reading).
- Twitter chatter link for August 30 by: Massimo Paolini
August 30, 2009, 09:00
Web Analytics Wednesday World-wide web analysts rendezvous on Wednesdays (say that 5 times fast)! Find a meeting near you.
- Twitter chatter link for August 29 by: Massimo Paolini
August 29, 2009, 09:00
VisualRevenue | Using a Page Revenue Participation metric for Conversion Optimization Showing you the money (for the visually-minded)
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 27 by: Massimo Paolini
August 27, 2009, 09:00
N.Y. Times mines its data to identify words that readers find abstruse Brush up on your SAT vocabulary list before reading the N.Y. Times—they are watching w…
- Twitter chatter link for August 26 by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in coll…
- Twitter chatter link for August 25 by: Massimo Paolini
August 25, 2009, 09:00
KAIZEN Analytics: Successful Web Analytics: what does it take? Even a car racing enthusiast can understand how to build a successful analytical framework.
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter link for August 23 by: Massimo Paolini
August 23, 2009, 09:00
5 Different Ways To Create Stylish Contact Form Layouts Make your contact forms clean and simple. Or, as my son would say, easy peezy lemon squeezy.
- Twitter chatter link for August 22 by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear abo…
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- Twitter chatter: Web Analytics Applied: Web Analytics Overkill by: Massimo Paolini
August 20, 2009, 09:00
Web Analytics Applied: Web Analytics Overkill A nice article on deciding what is really “analytically valuable” information on your site.
- Twitter chatter link for August 19 by: Massimo Paolini
August 19, 2009, 09:00
SEO For Small Business Q&A – Where to Start? When you’re a small business, think global but act local. Use some of these tips for attracting in-town vi…
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter link for August 17 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they wi…
- Twitter chatter link for August 16 by: Massimo Paolini
August 16, 2009, 09:00
YouTube - Speeding Up in a Slowdown: Understanding Your Business Hear it from the GA Evangelist himself—worth 4 minutes of your day
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter link for August 13 by: Massimo Paolini
August 13, 2009, 09:00
Direct traffic in web analytics is NOT what you think it is A better definition of “direct traffic.”
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man. Kn…
- Twitter chatter link for August 9 by: Massimo Paolini
August 9, 2009, 09:00
Search Engine Optimization A great slide show, but really makes an excellent point: you don’t need to be at the top of every search to be RELEVANT.
- Twitter chatter link for August 8 by: Massimo Paolini
August 8, 2009, 09:00
What the Heck is Twitter? One of the best descriptions of Twitter in a long time. If it’s never made sense before now, it will after you read this.
- Twitter chatter link for August 7 by: Massimo Paolini
August 7, 2009, 09:00
Tools To Analyze Competitors’ Website Traffic Completely legitimate spying
- Twitter chatter link for August 6 by: Massimo Paolini
August 6, 2009, 09:00
What Advanced Google Analytics Tells Marketers, and What Questions To Ask Next — Web 2.0 Marketing For Small Business What GA and Ginsu knives have in common
- Twitter chatter link for August 5 by: Massimo Paolini
August 5, 2009, 09:00
14 free tools that reveal why people abandon your website Reduce that bounce rate and learn how to make your site more sticky with these tools.
- Twitter chatter link for August 4 by: Massimo Paolini
August 4, 2009, 09:00
Pattern Recognition with Google Analytics Analytics is like a bowl of spaghetti with all the noodles twisted together. Learn how to segment them in order to fi…
- Twitter chatter link for August 3 by: Massimo Paolini
August 3, 2009, 09:00
Kampyle Google Analytics Integration: Turbo-Charge Your Web Analytics with User Feedback! Wedding bells for analytics and user feedback: a marriage we have lon…
- Twitter chatter link for August 2 by: Massimo Paolini
August 2, 2009, 09:00
Using a CDN for your WordPress blog If you are attracting visitors from around the world, don’t make them wait for the pieces to download—use a Content Del…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
- eCommerce (7)
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC analy…
- Twitter chatter: Don't forget to use some very simple and proven sales techniques on your online sales pages by: Massimo Paolini
February 17, 2010, 09:00
Don't forget to use some very simple and proven sales techniques on your online sales pages Marketing matters and you might be forgetting a few tried and true …
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter link for December 14 by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for November 21 by: Massimo Paolini
November 21, 2009, 09:00
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate Ten more tips for keeping your shopping cart full and heading to check out.
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking whic…
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
- eMarketing (30)
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter chatter: Choosing the Size of Control Groups by: Massimo Paolini
February 12, 2010, 09:00
Choosing the Size of Control Groups Too few, too many, or in the middle? Pick just the right number when you're testing your groups
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should read…
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while you…
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter link for November 23 by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter link for November 13 by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from th…
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the proces…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics wo…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling mor…
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one …
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- Twitter chatter link for October 22 by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 20 by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t $250,000 from Facebook make you even a little curious?
- Twitter chatter link for September 20 by: Massimo Paolini
September 20, 2009, 09:00
A Website SWOT Analysis Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
- Google (76)
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC analy…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be …
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog: Holida…
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter link for December 25 by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 16 by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5 colum…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See fo…
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “…
- Twitter chatter link for November 18 by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a …
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have fo…
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any s…
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics E…
- Twitter chatter link for October 22 by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter link for October 16 by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school …
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, out…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel i…
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics, Omni…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably …
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 05 by: Massimo Paolini
October 5, 2009, 09:00
Google Voice Finally Marries SMS And Email It just keeps getting better: Voice users now can forward inbound text messages to email.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools ava…
- Twitter chatter link for October 01 by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your …
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several…
- Twitter chatter link for September 14 by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Pla…
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any o…
- Twitter chatter link for August 26 by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in coll…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow r…
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Ad Words (3)
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
- Analytics (55)
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC analy…
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more insight…
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog: Holida…
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter link for December 25 by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 16 by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5 colum…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See fo…
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “…
- Twitter chatter link for November 18 by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a …
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have fo…
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any s…
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics E…
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter link for October 16 by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school …
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, out…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel i…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics, Omni…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably …
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools ava…
- Twitter chatter link for October 01 by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your …
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several…
- Twitter chatter link for September 14 by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Pla…
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter link for August 26 by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in coll…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow r…
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
- Web Optimizer (4)
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have fo…
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your…
- Twitter chatter link for December 18 by: Massimo Paolini
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
- Keyword (9)
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing any…
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter link for November 26 by: Massimo Paolini
November 26, 2009, 09:00
Successful Copywriting for PPC Ads Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which one…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any o…
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
- Non-ecommerce (2)
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
September 7, 2009, 13:03
Bootstrappers Breakfast® Event: Friday Sept. 11, 2009 7:30 am, Milpitas, CA Mark your calendars on Friday Sept 11, 2009, Lenny Greenberg, a serial entrepre…
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
- Resources (23)
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while you…
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be …
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More analytic…
- Twitter chatter link for January 05, 2010 by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter link for December 21 by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter link for December 11 by: Massimo Paolini
December 11, 2009, 09:00
Seven CRM lessons to take from 2009 Despite scaling back and the recession, why analytics is needed more than ever
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one …
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics E…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, out…
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several…
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s …
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Pla…
- Twitter chatter link for August 5 by: Massimo Paolini
August 5, 2009, 09:00
14 free tools that reveal why people abandon your website Reduce that bounce rate and learn how to make your site more sticky with these tools.
- Twitter chatter link for August 2 by: Massimo Paolini
August 2, 2009, 09:00
Using a CDN for your WordPress blog If you are attracting visitors from around the world, don’t make them wait for the pieces to download—use a Content Del…
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
- Search Engine Traffic (3)
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the mor…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
- SEO (42)
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
March 8, 2010, 09:00
How to Avoid the 3 Top SEO Time Wasters 99% of people doing SEO shouldn't pay any attention to new search trends or new search engines until they start making …
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Do-It-Yourself Search Engine Optimization (SEO), part 2 by: Massimo Paolini
March 5, 2010, 09:00
Do-It-Yourself Search Engine Optimization (SEO), part 2 Three minutes with SEO expert at SES. (Say that five times fast!)
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Choose the Right SEO Project Goals by: Massimo Paolini
February 15, 2010, 09:00
Choose the Right SEO Project Goals FINALLY: someone who really explains SEO the way it should be understood
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: 10 effective SEO tips you can do right now by: Massimo Paolini
January 31, 2010, 09:00
10 effective SEO tips you can do right now Nice little list of items--check it against your own site and see how it measures up.
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing any…
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most i…
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More analytic…
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter: Warning; SEO confusion spreads PageRank madness by: Massimo Paolini
December 7, 2009, 09:00
Warning; SEO confusion spreads PageRank madness PR vs TBPR 4 U
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one …
- Twitter chatter link for October 30 by: Massimo Paolini
October 30, 2009, 09:00
Developing a Social Media Strategy 101, Part 2 - Search Engine Watch (SEW) More why and how answers for businesses who are just venturing into the social media…
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which one…
- Twitter chatter link for September 26 by: Massimo Paolini
September 26, 2009, 09:00
Best Practices to Earn Quality Link Without Link Building Want to move up in the search engines? Get your links to do the work for you.
- Twitter chatter link for September 25 by: Massimo Paolini
September 25, 2009, 09:00
85 Reasons Why Website Designers/Developers Keep SEOs in Business Shhh... don't tell them.
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate donut…
- Twitter chatter link for September 14 by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did NOT…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any o…
- Twitter chatter link for August 19 by: Massimo Paolini
August 19, 2009, 09:00
SEO For Small Business Q&A – Where to Start? When you’re a small business, think global but act local. Use some of these tips for attracting in-town vi…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow r…
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- Twitter chatter link for August 9 by: Massimo Paolini
August 9, 2009, 09:00
Search Engine Optimization A great slide show, but really makes an excellent point: you don’t need to be at the top of every search to be RELEVANT.
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
- Social Analytics (4)
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more insight…
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for November 27 by: Massimo Paolini
November 27, 2009, 09:00
Introducing the Social Analytics Lifecycle New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
- Social Media (42)
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Social Media Marketing Framework by: Massimo Paolini
February 26, 2010, 09:00
Social Media Marketing Framework Need to focus your social media efforts? Here's a blueprint to follow
- Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully by: Massimo Paolini
February 14, 2010, 13:20
DKNY Campaign Targeting Social Media Profiles Successfully Donna Karan shows their web fashion by using analytics in their recent marketing campaign
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for January 23, 2010 by: Massimo Paolini
January 23, 2010, 09:00
The Power Of Women In Social Media I guess the secret is out now. At least that's what my wife told me on Facebook.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who el…
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter link for December 22 by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter link for December 21 by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are re-sha…
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter link for December 04 by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me now…
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are ove…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using Twitte…
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter link for October 30 by: Massimo Paolini
October 30, 2009, 09:00
Developing a Social Media Strategy 101, Part 2 - Search Engine Watch (SEW) More why and how answers for businesses who are just venturing into the social media…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t $250,000 from Facebook make you even a little curious?
- Twitter chatter link for September 23 by: Massimo Paolini
September 23, 2009, 09:00
Ain’t Social Media Grand? Outlining the drawbacks and limitations of Twitter, Facebook, and others and encourages us to still get out and “rub shoulders.…
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for September 12 by: Massimo Paolini
September 12, 2009, 09:00
Developing a Social Media Strategy 101, Part 1 - Search Engine Watch (SEW) A great primer on adding social media to your company’s marketing mix
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter link for August 17 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they wi…
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man. Kn…
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Facebook (4)
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who el…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
- Friendfeed (1)
- Twitter chatter link for August 22 by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear abo…
- Twitter chatter link for August 22 by: Massimo Paolini
- LinkedIn (3)
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are ove…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for November 20 by: Massimo Paolini
- Twitter (15)
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are re-sha…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using Twitte…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder t…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- Twitter chatter link for August 17 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they wi…
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter link for August 8 by: Massimo Paolini
August 8, 2009, 09:00
What the Heck is Twitter? One of the best descriptions of Twitter in a long time. If it’s never made sense before now, it will after you read this.
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
- YouTube (2)
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a …
- Twitter chatter link for August 16 by: Massimo Paolini
August 16, 2009, 09:00
YouTube - Speeding Up in a Slowdown: Understanding Your Business Hear it from the GA Evangelist himself—worth 4 minutes of your day
- Six Media Mentors You Should Know by: Massimo Paolini
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
- WAA (2)
- Twitter chatter link for November 03 by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter link for November 03 by: Massimo Paolini
- WaW (1)
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
- Web Analytics (131)
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
March 11, 2010, 09:00
Episode 10: How to Find/Keep a Job in Web Analytics Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in Web…
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC analy…
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: The 8 ways to lower your Bounce Rate by: Massimo Paolini
February 25, 2010, 09:00
The 8 ways to lower your Bounce Rate Refresher course for those of you who are experiencing high bounce rates. Use this checklist
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter Chatter: Become an Internet Research Expert by: Massimo Paolini
February 13, 2010, 09:00
How to Find Anything Online: Become an Internet Research Expert All the research tools you'll ever need in a step-by-step outline
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should read…
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 17, 2010 by: Massimo Paolini
January 17, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 2 The continuation of yesterday's post: "Perfection is achieved, not when there is nothing more to add, but w…
- Twitter chatter link for January 16, 2010 by: Massimo Paolini
January 16, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 1 Buckle up and prepare for a very interesting perspective on WA with some passionate debate in the comments.…
- Twitter chatter: AB Testing with CodeIgniter by: Massimo Paolini
January 13, 2010, 09:00
AB Testing with CodeIgniter AB Testing gets a new letter: C. Why three choices are better than two.
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most i…
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 05, 2010 by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter: Who Owns Web Analytics? A Framework For Critical Thinking. by: Massimo Paolini
January 4, 2010, 09:00
Who Owns Web Analytics? A Framework For Critical Thinking. Avinash waxes philosophical and discusses the ownership issue.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog: Holida…
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter link for December 22 by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter: Best tips on marketing analytics to measure the ROI of your social media campaign (part One) by: Massimo Paolini
December 20, 2009, 09:00
Best tips on marketing analytics to measure the ROI of your social media campaign (part One) Dancing with the (Web Analyst) Stars: watching your visitor's MOVE…
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are re-sha…
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 16 by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter link for December 14 by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for December 13 by: Massimo Paolini
December 13, 2009, 09:00
Analytics Integration: Using Custom Variables Optimizing your knowledge by customizing your code
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 06 by: Massimo Paolini
December 6, 2009, 09:00
Getting started in web analytics: career advice So you want to be a web analyst?
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter link for December 04 by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me now…
- Twitter chatter link for December 02 by: Massimo Paolini
December 2, 2009, 09:00
How Bounce Rate Can Help You Pinpoint Site Problems Unless you're taking the Hippity Hop for a spin, here's what bouncing means to you and your site
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See fo…
- Twitter chatter: The Real Bounce Rate in Google Analytics by: Massimo Paolini
November 29, 2009, 09:00
The Real Bounce Rate in Google Analytics Testing your success in just 10 seconds.
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter link for November 23 by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “…
- Twitter chatter link for November 18 by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a …
- Massimo Speaks at Sold Out Event by: Massimo Paolini
November 16, 2009, 21:51
Maybe it’s because web analytics is still a new and growing field. Maybe it’s because people are anxious to improve their websites to attract new business.…
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking whic…
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter link for November 13 by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from th…
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the proces…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics wo…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling mor…
- Twitter chatter link for November 07 by: Massimo Paolini
November 7, 2009, 09:00
Can Using Real-Time, Raw Data Be Cost Effective? Real, raw, and ready for analysis
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 05 by: Massimo Paolini
November 5, 2009, 09:00
Internet Marketing 101: Tips for reducing shopping cart abandonment Interview with Kampyle's CEO Ariel Finkelstein and how you can keep products in your shoppi…
- Twitter chatter link for November 03 by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have fo…
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any s…
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 25 by: Massimo Paolini
October 25, 2009, 09:00
Ask Lorelle: Why Woopra is Best Web Analytics Tool Ever And now, a brief commercial break for Woopra. Big claims and big customers make us all sit up and take …
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics E…
- Twitter chatter link for October 22 by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 21 by: Massimo Paolini
October 21, 2009, 09:00
Web Analytics Increasing In Importance Unica NetInsight's "soft-tagging" technology hits a home run with FOXSports.com. Okay, bad pun, but it works.
- Twitter chatter link for October 20 by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 19 by: Massimo Paolini
October 19, 2009, 09:00
Tim Evans: Using Web Analysis to Improve Government Arguably one of the most influential government officials today. Evans “has become a leading advocate and…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter link for October 16 by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school …
- Twitter chatter link for October 15 by: Massimo Paolini
October 15, 2009, 09:00
10 Signs You Don't Understand Web Analytics A particularly useful article when you are about to talk to decision makers. Insert your own head shake and chuckle…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, out…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel i…
- Twitter chatter link for October 10 by: Massimo Paolini
October 10, 2009, 09:00
Web Analytics Business Process More planning information, but in flow chart format for the graphically-inclined.
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics, Omni…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably …
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools ava…
- Twitter chatter link for October 02 by: Massimo Paolini
October 2, 2009, 09:00
Executive Dashboard - Effective Web Analytics Reporting Stop searching for the “perfect” dashboard and start creating the most “effective” one instead.…
- Twitter chatter link for October 01 by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your …
- Twitter chatter link for September 27 by: Massimo Paolini
September 27, 2009, 09:00
Web Analytics in its Awkward Phase Terrific article that points out how the current web analytics status is that of a pimply, uncoordinated teenager trying to …
- Twitter chatter link for September 21 by: Massimo Paolini
September 21, 2009, 09:00
Adaptive web sites Bad news: your website can’t remain static; Good news: your customers don’t either!
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate donut…
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several…
- Twitter chatter link for September 15 by: Massimo Paolini
September 15, 2009, 09:00
One Metric to Measure Them All In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before y…
- Twitter chatter link for September 14 by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did NOT…
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s …
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Pla…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter link for August 31 by: Massimo Paolini
August 31, 2009, 09:00
Writing For Higher Conversions (Part 1) An excellent overview on how to write (you shouldn’t) for your users (who aren’t reading).
- Code Camp: October 3rd & 4th - Foothill College, Los Altos CA by: Massimo Paolini
August 30, 2009, 14:07
Code camp. It is like summer camp without the mosquitoes. No macrame, no wood carving just great workshops from local speakers including myself. For inst…
- Twitter chatter link for August 30 by: Massimo Paolini
August 30, 2009, 09:00
Web Analytics Wednesday World-wide web analysts rendezvous on Wednesdays (say that 5 times fast)! Find a meeting near you.
- Twitter chatter link for August 29 by: Massimo Paolini
August 29, 2009, 09:00
VisualRevenue | Using a Page Revenue Participation metric for Conversion Optimization Showing you the money (for the visually-minded)
- Twitter chatter link for August 27 by: Massimo Paolini
August 27, 2009, 09:00
N.Y. Times mines its data to identify words that readers find abstruse Brush up on your SAT vocabulary list before reading the N.Y. Times—they are watching w…
- Twitter chatter link for August 26 by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in coll…
- Twitter chatter link for August 25 by: Massimo Paolini
August 25, 2009, 09:00
KAIZEN Analytics: Successful Web Analytics: what does it take? Even a car racing enthusiast can understand how to build a successful analytical framework.
- Twitter chatter link for August 23 by: Massimo Paolini
August 23, 2009, 09:00
5 Different Ways To Create Stylish Contact Form Layouts Make your contact forms clean and simple. Or, as my son would say, easy peezy lemon squeezy.
- Twitter chatter link for August 22 by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear abo…
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- I’m a failure at math. How can I understand web analysis reports? --Natalie T. by: Massimo Paolini
August 20, 2009, 22:44
This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you'll be fine as long as you…
- Twitter chatter: Web Analytics Applied: Web Analytics Overkill by: Massimo Paolini
August 20, 2009, 09:00
Web Analytics Applied: Web Analytics Overkill A nice article on deciding what is really “analytically valuable” information on your site.
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow r…
- Twitter chatter link for August 13 by: Massimo Paolini
August 13, 2009, 09:00
Direct traffic in web analytics is NOT what you think it is A better definition of “direct traffic.”
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man. Kn…
- Twitter chatter link for August 7 by: Massimo Paolini
August 7, 2009, 09:00
Tools To Analyze Competitors’ Website Traffic Completely legitimate spying
- Twitter chatter link for August 6 by: Massimo Paolini
August 6, 2009, 09:00
What Advanced Google Analytics Tells Marketers, and What Questions To Ask Next — Web 2.0 Marketing For Small Business What GA and Ginsu knives have in common
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will each…
- Twitter chatter link for August 4 by: Massimo Paolini
August 4, 2009, 09:00
Pattern Recognition with Google Analytics Analytics is like a bowl of spaghetti with all the noodles twisted together. Learn how to segment them in order to fi…
- Twitter chatter link for August 3 by: Massimo Paolini
August 3, 2009, 09:00
Kampyle Google Analytics Integration: Turbo-Charge Your Web Analytics with User Feedback! Wedding bells for analytics and user feedback: a marriage we have lon…
- How long do you work on a project? --David A. by: Massimo Paolini
August 1, 2009, 16:27
Did anyone ask George Lucas how long filming "Star Wars" would take? Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take? Okay, may…
- Twitter chatter link for August 1 by: Massimo Paolini
August 1, 2009, 16:02
Google Analytics Blog: Using Google Analytics and Website Optimizer Together -- in 60 Seconds Terrific video on making your landing page the whole enchilada.
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Analyze This! by: Massimo Paolini
June 9, 2009, 09:25
Pull up a couch and tell us all of your website ailments. We’ll answer your questions here and encourage others in the field to chime in as well. In between, …
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
- Web sites (16)
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter chatter: 5 Most Obvious Website Usability Issues by: Massimo Paolini
February 9, 2010, 09:00
5 Most Obvious Website Usability Issues As if you needed more things to check on your site, here are five more!
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the mor…
- Twitter chatter: Preventing your site from being indexed, the right way by: Massimo Paolini
February 6, 2010, 09:00
Preventing your site from being indexed, the right way Short and sweet fix to keep your site from being indexed. In a good way.
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while you…
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be …
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing any…
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter link for November 17 by: Massimo Paolini
November 17, 2009, 09:00
10 Qualitative Tools to Improve Your Website Ten Tools To Test Through Time
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
- WordPress (4)
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
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