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- About by: Massimo Paolini
June 9, 2009, 09:25
In a world full of artificial intelligence, it’s easy to break down a web analysis consultant into small parts. Knows Google Analytics? Check. Has increased…
- Chatter by: Massimo Paolini
January 1, 2010, 14:09
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- Site Map by: Massimo Paolini
February 3, 2010, 14:43
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- Articles by: Massimo Paolini
January 1, 2010, 14:04
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- Chatter by: Massimo Paolini
- Services by: Massimo Paolini
November 17, 2009, 18:55
After working with dozens of companies, non-profits, and individuals, I have developed a four-step process to get your website at its peak performance. Phase…
- Webinars by: Massimo Paolini
November 21, 2009, 22:08
Lounge and Learn Web Analytics: What is it? March. 2, 11:00 a.m. PST Registration Link If you haven’t taken advantage of a webinar yet, what’s…
- Webinars by: Massimo Paolini
- Clients by: Massimo Paolini
June 11, 2009, 00:03
We love our customers and they love us right back. Just ask them! Tenrec Inc. Josita Web Design Smart Flex Solutions Half The…
- Scott Greenberg's testimonial by: Massimo Paolini
March 9, 2010, 13:04
After putting a lot of time and resources into trying to optimize my Web site, I realized that I had reached a ceiling. While my site ranked in the top 20, I…
- Magnolia Jazz Testimonial by: Massimo Paolini
March 9, 2010, 13:43
Like many people, I was doing my best to understand social media. Though I learned a lot on my own, I was still flailing about. For the last 35 years I’ve…
- Scott Greenberg's testimonial by: Massimo Paolini
- Contact by: Massimo Paolini
June 14, 2009, 23:39
We’d love to hear from you. Send us your comments or questions and we’ll get back in touch right away. Massimo Paolini (408) 256-0673
Blog Posts
- Non-ecommerce (2)
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
September 7, 2009, 13:03
Bootstrappers Breakfast® Event: Friday Sept. 11, 2009 7:30 am, Milpitas, CA Mark your calendars on Friday Sept 11, 2009, Lenny Greenberg, a serial…
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
- Resources (23)
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while…
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be…
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More…
- Twitter chatter: Guide to Low-cost Usability Tools by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter: Measuring Social Media ROI - Why it fails by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter link for December 11 by: Massimo Paolini
December 11, 2009, 09:00
Seven CRM lessons to take from 2009 Despite scaling back and the recession, why analytics is needed more than ever
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one…
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star,…
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover…
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced…
- Twitter chatter: 14 free tools that reveal why people abandon your website by: Massimo Paolini
August 5, 2009, 09:00
14 free tools that reveal why people abandon your website Reduce that bounce rate and learn how to make your site more sticky with these tools.
- Twitter chatter link for August 2 by: Massimo Paolini
August 2, 2009, 09:00
Using a CDN for your WordPress blog If you are attracting visitors from around the world, don’t make them wait for the pieces to download—use a Content…
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
- Web Analytics (137)
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
March 17, 2010, 10:20
How we increased the conversion rate of Voices.com by over 400% Deeper analytics or “dumpster-diving for details?" You decide.
- Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices! by: Massimo Paolini
March 16, 2010, 09:00
Conversion rate optimization best practices are dead – long live the best practices! Some things don't have to be complicated--good suggestions here to make…
- Twitter chatter: How Unique Is A Unique Visitor? by: Massimo Paolini
March 15, 2010, 09:20
How Unique Is A Unique Visitor? Are your analytics taking different browsers and devices into account?
- Twitter chatter: What to test by: Massimo Paolini
March 14, 2010, 09:00
What to test Remember when you didn't have time to read the whole book and used Cliff's Notes instead? This article does the same thing.
- Twitter chatter: Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors by: Massimo Paolini
March 13, 2010, 09:00
Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors A web analytics dream: keeping visitors from being anonymous. If you're not a web…
- Twitter chatter: The Murky Business of Measuring Web Traffic by: Massimo Paolini
March 12, 2010, 09:00
The Murky Business of Measuring Web Traffic Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
March 11, 2010, 09:00
Episode 10: How to Find/Keep a Job in Web Analytics Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in…
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC…
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: The 8 ways to lower your Bounce Rate by: Massimo Paolini
February 25, 2010, 09:00
The 8 ways to lower your Bounce Rate Refresher course for those of you who are experiencing high bounce rates. Use this checklist
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter Chatter: Become an Internet Research Expert by: Massimo Paolini
February 13, 2010, 09:00
How to Find Anything Online: Become an Internet Research Expert All the research tools you'll ever need in a step-by-step outline
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should…
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 17, 2010 by: Massimo Paolini
January 17, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 2 The continuation of yesterday's post: "Perfection is achieved, not when there is nothing more to add, but…
- Twitter chatter link for January 16, 2010 by: Massimo Paolini
January 16, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 1 Buckle up and prepare for a very interesting perspective on WA with some passionate debate in the…
- Twitter chatter: AB Testing with CodeIgniter by: Massimo Paolini
January 13, 2010, 09:00
AB Testing with CodeIgniter AB Testing gets a new letter: C. Why three choices are better than two.
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most…
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter: Guide to Low-cost Usability Tools by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter: Who Owns Web Analytics? A Framework For Critical Thinking. by: Massimo Paolini
January 4, 2010, 09:00
Who Owns Web Analytics? A Framework For Critical Thinking. Avinash waxes philosophical and discusses the ownership issue.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog:…
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter: Hulu and Facebook Shatter Online Video Records [STATS] by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter: Best tips on marketing analytics to measure the ROI of your social media campaign (part One) by: Massimo Paolini
December 20, 2009, 09:00
Best tips on marketing analytics to measure the ROI of your social media campaign (part One) Dancing with the (Web Analyst) Stars: watching your visitor's…
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are…
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter: Stats show you what? by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter: Cart Abandonment: The Case for Christmas Cookies by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for December 13 by: Massimo Paolini
December 13, 2009, 09:00
Analytics Integration: Using Custom Variables Optimizing your knowledge by customizing your code
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 06 by: Massimo Paolini
December 6, 2009, 09:00
Getting started in web analytics: career advice So you want to be a web analyst?
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter: How to watch your posts go viral by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me…
- Twitter chatter: How Bounce Rate Can Help You Pinpoint Site Problems by: Massimo Paolini
December 2, 2009, 09:00
How Bounce Rate Can Help You Pinpoint Site Problems Unless you're taking the Hippity Hop for a spin, here's what bouncing means to you and your site
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See…
- Twitter chatter: The Real Bounce Rate in Google Analytics by: Massimo Paolini
November 29, 2009, 09:00
The Real Bounce Rate in Google Analytics Testing your success in just 10 seconds.
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter: The Web Analytics Headache by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say,…
- Twitter chatter: Structure Your Account With Roll Up Reporting And More by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a…
- Massimo Speaks at Sold Out Event by: Massimo Paolini
November 16, 2009, 21:51
Maybe it’s because web analytics is still a new and growing field. Maybe it’s because people are anxious to improve their websites to attract new…
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking…
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter: An 8-step Procedure for Convincing Stakeholders to use Web Analytics by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from…
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling…
- Twitter chatter link for November 07 by: Massimo Paolini
November 7, 2009, 09:00
Can Using Real-Time, Raw Data Be Cost Effective? Real, raw, and ready for analysis
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 05 by: Massimo Paolini
November 5, 2009, 09:00
Internet Marketing 101: Tips for reducing shopping cart abandonment Interview with Kampyle's CEO Ariel Finkelstein and how you can keep products in your…
- Twitter chatter: What Are People Doing on Your Website by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have…
- Twitter chatter: Google Analytics Now More Powerful, Flexible And Intelligent by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any…
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 25 by: Massimo Paolini
October 25, 2009, 09:00
Ask Lorelle: Why Woopra is Best Web Analytics Tool Ever And now, a brief commercial break for Woopra. Big claims and big customers make us all sit up and take…
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics…
- Twitter chatter: Using Site Search to Read Your Customers' Minds by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 21 by: Massimo Paolini
October 21, 2009, 09:00
Web Analytics Increasing In Importance Unica NetInsight's "soft-tagging" technology hits a home run with FOXSports.com. Okay, bad pun, but it works.
- Twitter chatter: Strategy Trumps Tactics Or Ask "Why?" Not "What?" by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 19 by: Massimo Paolini
October 19, 2009, 09:00
Tim Evans: Using Web Analysis to Improve Government Arguably one of the most influential government officials today. Evans “has become a leading advocate…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter: Technorati data in Google Analytics by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school…
- Twitter chatter link for October 15 by: Massimo Paolini
October 15, 2009, 09:00
10 Signs You Don't Understand Web Analytics A particularly useful article when you are about to talk to decision makers. Insert your own head shake and…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star,…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel…
- Twitter chatter link for October 10 by: Massimo Paolini
October 10, 2009, 09:00
Web Analytics Business Process More planning information, but in flow chart format for the graphically-inclined.
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics,…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably…
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools…
- Twitter chatter link for October 02 by: Massimo Paolini
October 2, 2009, 09:00
Executive Dashboard - Effective Web Analytics Reporting Stop searching for the “perfect” dashboard and start creating the most “effective” one…
- Twitter chatter: Internal Site Search Analysis: Simple, Effective, Life Altering! by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your…
- Twitter chatter link for September 27 by: Massimo Paolini
September 27, 2009, 09:00
Web Analytics in its Awkward Phase Terrific article that points out how the current web analytics status is that of a pimply, uncoordinated teenager trying to…
- Twitter chatter: Adaptive web sites by: Massimo Paolini
September 21, 2009, 09:00
Adaptive web sites Bad news: your website can’t remain static; Good news: your customers don’t either!
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate…
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover…
- Twitter chatter link for September 15 by: Massimo Paolini
September 15, 2009, 09:00
One Metric to Measure Them All In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before…
- Twitter chatter: A Rankings Filter in Analytics - the video by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did…
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter link for August 31 by: Massimo Paolini
August 31, 2009, 09:00
Writing For Higher Conversions (Part 1) An excellent overview on how to write (you shouldn’t) for your users (who aren’t reading).
- Code Camp: October 3rd & 4th - Foothill College, Los Altos CA by: Massimo Paolini
August 30, 2009, 14:07
Code camp. It is like summer camp without the mosquitoes. No macrame, no wood carving just great workshops from local speakers including myself. For…
- Twitter chatter link for August 30 by: Massimo Paolini
August 30, 2009, 09:00
Web Analytics Wednesday World-wide web analysts rendezvous on Wednesdays (say that 5 times fast)! Find a meeting near you.
- Twitter chatter: Using a Page Revenue Participation metric for Conversion Optimization by: Massimo Paolini
August 29, 2009, 09:00
Using a Page Revenue Participation metric for Conversion Optimization Showing you the money (for the visually-minded)
- Twitter chatter link for August 27 by: Massimo Paolini
August 27, 2009, 09:00
N.Y. Times mines its data to identify words that readers find abstruse Brush up on your SAT vocabulary list before reading the N.Y. Times—they are watching…
- Twitter chatter: Making sense of the Google Analytics Motion Charts feature by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in…
- Twitter chatter link for August 25 by: Massimo Paolini
August 25, 2009, 09:00
KAIZEN Analytics: Successful Web Analytics: what does it take? Even a car racing enthusiast can understand how to build a successful analytical framework.
- Twitter chatter link for August 23 by: Massimo Paolini
August 23, 2009, 09:00
5 Different Ways To Create Stylish Contact Form Layouts Make your contact forms clean and simple. Or, as my son would say, easy peezy lemon squeezy.
- Twitter chatter: 16 Ways to Track Links Shared on Twitter or Friendfeed by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear…
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- I’m a failure at math. How can I understand web analysis reports? --Natalie T. by: Massimo Paolini
August 20, 2009, 22:44
This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you'll be fine as long as…
- Twitter chatter: Web Analytics Applied: Web Analytics Overkill by: Massimo Paolini
August 20, 2009, 09:00
Web Analytics Applied: Web Analytics Overkill A nice article on deciding what is really “analytically valuable” information on your site.
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow…
- Twitter chatter: Direct traffic in web analytics is NOT what you think it is by: Massimo Paolini
August 13, 2009, 09:00
Direct traffic in web analytics is NOT what you think it is A better definition of “direct traffic.”
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man.…
- Twitter chatter link for August 7 by: Massimo Paolini
August 7, 2009, 09:00
Tools To Analyze Competitors’ Website Traffic Completely legitimate spying
- Twitter chatter link for August 6 by: Massimo Paolini
August 6, 2009, 09:00
What Advanced Google Analytics Tells Marketers, and What Questions To Ask Next — Web 2.0 Marketing For Small Business What GA and Ginsu knives have in common
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter chatter link for August 4 by: Massimo Paolini
August 4, 2009, 09:00
Pattern Recognition with Google Analytics Analytics is like a bowl of spaghetti with all the noodles twisted together. Learn how to segment them in order to…
- Twitter chatter link for August 3 by: Massimo Paolini
August 3, 2009, 09:00
Kampyle Google Analytics Integration: Turbo-Charge Your Web Analytics with User Feedback! Wedding bells for analytics and user feedback: a marriage we have…
- How long do you work on a project? --David A. by: Massimo Paolini
August 1, 2009, 16:27
Did anyone ask George Lucas how long filming "Star Wars" would take? Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take? Okay,…
- Twitter chatter link for August 1 by: Massimo Paolini
August 1, 2009, 16:02
Google Analytics Blog: Using Google Analytics and Website Optimizer Together -- in 60 Seconds Terrific video on making your landing page the whole enchilada.
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Analyze This! by: Massimo Paolini
June 9, 2009, 09:25
Pull up a couch and tell us all of your website ailments. We’ll answer your questions here and encourage others in the field to chime in as well. In between,…
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
- SEO (42)
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
March 8, 2010, 09:00
How to Avoid the 3 Top SEO Time Wasters 99% of people doing SEO shouldn't pay any attention to new search trends or new search engines until they start making…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Do-It-Yourself Search Engine Optimization (SEO), part 2 by: Massimo Paolini
March 5, 2010, 09:00
Do-It-Yourself Search Engine Optimization (SEO), part 2 Three minutes with SEO expert at SES. (Say that five times fast!)
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Choose the Right SEO Project Goals by: Massimo Paolini
February 15, 2010, 09:00
Choose the Right SEO Project Goals FINALLY: someone who really explains SEO the way it should be understood
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: 10 effective SEO tips you can do right now by: Massimo Paolini
January 31, 2010, 09:00
10 effective SEO tips you can do right now Nice little list of items--check it against your own site and see how it measures up.
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing…
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most…
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More…
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter: Warning; SEO confusion spreads PageRank madness by: Massimo Paolini
December 7, 2009, 09:00
Warning; SEO confusion spreads PageRank madness PR vs TBPR 4 U
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one…
- Twitter chatter link for October 30 by: Massimo Paolini
October 30, 2009, 09:00
Developing a Social Media Strategy 101, Part 2 - Search Engine Watch (SEW) More why and how answers for businesses who are just venturing into the social…
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which…
- Twitter chatter link for September 26 by: Massimo Paolini
September 26, 2009, 09:00
Best Practices to Earn Quality Link Without Link Building Want to move up in the search engines? Get your links to do the work for you.
- Twitter chatter link for September 25 by: Massimo Paolini
September 25, 2009, 09:00
85 Reasons Why Website Designers/Developers Keep SEOs in Business Shhh... don't tell them.
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate…
- Twitter chatter: A Rankings Filter in Analytics - the video by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any…
- Twitter chatter link for August 19 by: Massimo Paolini
August 19, 2009, 09:00
SEO For Small Business Q&A – Where to Start? When you’re a small business, think global but act local. Use some of these tips for attracting in-town…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow…
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- Twitter chatter: Search Engine Optimization by: Massimo Paolini
August 9, 2009, 09:00
Search Engine Optimization A great slide show, but really makes an excellent point: you don’t need to be at the top of every search to be RELEVANT.
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
- Keyword (9)
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing…
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter link for November 26 by: Massimo Paolini
November 26, 2009, 09:00
Successful Copywriting for PPC Ads Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any…
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
- Google (78)
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
March 17, 2010, 10:20
How we increased the conversion rate of Voices.com by over 400% Deeper analytics or “dumpster-diving for details?" You decide.
- Twitter chatter: The Murky Business of Measuring Web Traffic by: Massimo Paolini
March 12, 2010, 09:00
The Murky Business of Measuring Web Traffic Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be…
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog:…
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter: OLAP is Dead (Long Live Analytics) by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter: Stats show you what? by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See…
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say,…
- Twitter chatter: Structure Your Account With Roll Up Reporting And More by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a…
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have…
- Twitter chatter: Google Analytics Now More Powerful, Flexible And Intelligent by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any…
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics…
- Twitter chatter: Using Site Search to Read Your Customers' Minds by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter: Technorati data in Google Analytics by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star,…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel…
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics,…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably…
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 05 by: Massimo Paolini
October 5, 2009, 09:00
Google Voice Finally Marries SMS And Email It just keeps getting better: Voice users now can forward inbound text messages to email.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools…
- Twitter chatter: Internal Site Search Analysis: Simple, Effective, Life Altering! by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your…
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover…
- Twitter chatter: A Rankings Filter in Analytics - the video by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced…
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any…
- Twitter chatter: Making sense of the Google Analytics Motion Charts feature by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow…
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Analytics (56)
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
March 17, 2010, 10:20
How we increased the conversion rate of Voices.com by over 400% Deeper analytics or “dumpster-diving for details?" You decide.
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC…
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more…
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog:…
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter: OLAP is Dead (Long Live Analytics) by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter: Stats show you what? by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See…
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say,…
- Twitter chatter: Structure Your Account With Roll Up Reporting And More by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a…
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have…
- Twitter chatter: Google Analytics Now More Powerful, Flexible And Intelligent by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any…
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics…
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter: Technorati data in Google Analytics by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star,…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics,…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably…
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools…
- Twitter chatter: Internal Site Search Analysis: Simple, Effective, Life Altering! by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your…
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover…
- Twitter chatter: A Rankings Filter in Analytics - the video by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced…
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter: Making sense of the Google Analytics Motion Charts feature by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow…
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
- Web Optimizer (5)
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
March 17, 2010, 10:20
How we increased the conversion rate of Voices.com by over 400% Deeper analytics or “dumpster-diving for details?" You decide.
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have…
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of…
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
- Ad Words (3)
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
- Chatter (227)
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
March 17, 2010, 10:20
How we increased the conversion rate of Voices.com by over 400% Deeper analytics or “dumpster-diving for details?" You decide.
- Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices! by: Massimo Paolini
March 16, 2010, 09:00
Conversion rate optimization best practices are dead – long live the best practices! Some things don't have to be complicated--good suggestions here to make…
- Twitter chatter: How Unique Is A Unique Visitor? by: Massimo Paolini
March 15, 2010, 09:20
How Unique Is A Unique Visitor? Are your analytics taking different browsers and devices into account?
- Twitter chatter: Lean Usability by: Massimo Paolini
March 15, 2010, 09:00
Lean Usability Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do
- Twitter chatter: What to test by: Massimo Paolini
March 14, 2010, 09:00
What to test Remember when you didn't have time to read the whole book and used Cliff's Notes instead? This article does the same thing.
- Twitter chatter: Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors by: Massimo Paolini
March 13, 2010, 09:00
Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors A web analytics dream: keeping visitors from being anonymous. If you're not a web…
- Twitter chatter: The Murky Business of Measuring Web Traffic by: Massimo Paolini
March 12, 2010, 09:00
The Murky Business of Measuring Web Traffic Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?
- Twitter chatter: How to Find/Keep a Job in Web Analytics by: Massimo Paolini
March 11, 2010, 09:00
Episode 10: How to Find/Keep a Job in Web Analytics Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in…
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC…
- Twitter chatter: How to Avoid the 3 Top SEO Time Wasters by: Massimo Paolini
March 8, 2010, 09:00
How to Avoid the 3 Top SEO Time Wasters 99% of people doing SEO shouldn't pay any attention to new search trends or new search engines until they start making…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Do-It-Yourself Search Engine Optimization (SEO), part 2 by: Massimo Paolini
March 5, 2010, 09:00
Do-It-Yourself Search Engine Optimization (SEO), part 2 Three minutes with SEO expert at SES. (Say that five times fast!)
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
March 4, 2010, 10:00
Top 10 JonSamsel.com Blog Posts for 2009 Jon Samsel counts down his Top 10 most popular blog posts for 2009. Lots of reading, but at least it's not the Top…
- Twitter chatter: Custom Variables in Google Analytics by: Massimo Paolini
March 3, 2010, 08:48
Custom Variables in Google Analytics For the advanced GA user: customize your variables.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more…
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter chatter: Meaningful SEO metrics and where to find them by: Massimo Paolini
February 28, 2010, 09:00
Meaningful SEO metrics and where to find them The symbiotic relationship between Google and Google Analytics. It's not all that obvious after all.
- Twitter chatter: Google & Microformats - Drive More Traffic by: Massimo Paolini
February 27, 2010, 09:00
Google & Microformats: Drive More Traffic Take back (a little) control from Google and help direct the snippets used in your search results
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: Social Media Marketing Framework by: Massimo Paolini
February 26, 2010, 09:00
Social Media Marketing Framework Need to focus your social media efforts? Here's a blueprint to follow
- Twitter chatter: The 8 ways to lower your Bounce Rate by: Massimo Paolini
February 25, 2010, 09:00
The 8 ways to lower your Bounce Rate Refresher course for those of you who are experiencing high bounce rates. Use this checklist
- Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics by: Massimo Paolini
February 24, 2010, 09:00
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics Don't play eenie meenie miney moe when selecting your analytics tool
- Twitter chatter: Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics by: Massimo Paolini
February 23, 2010, 09:00
Access DMA, Affiliation, Second Page, Exit Page and More in Google Analytics A beta bookmarklet that adds dimension to your flat analytics
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: Google Openly Profiles SEOs As Criminals by: Massimo Paolini
February 19, 2010, 09:00
Google Openly Profiles SEOs As Criminals Yikes! SEOs are criminals?! Them are fighting words. Find out why
- Twitter chatter: Google’s Matt Cutts Video Presentation On SEO Video by: Massimo Paolini
February 18, 2010, 09:00
Google’s Matt Cutts Video Presentation On SEO Video 45 minutes of the best SEO strategies you'll find. Grab a granola bar and kick back!
- Twitter chatter: Don't forget to use some very simple and proven sales techniques on your online sales pages by: Massimo Paolini
February 17, 2010, 09:00
Don't forget to use some very simple and proven sales techniques on your online sales pages Marketing matters and you might be forgetting a few tried and true…
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter chatter: Choose the Right SEO Project Goals by: Massimo Paolini
February 15, 2010, 09:00
Choose the Right SEO Project Goals FINALLY: someone who really explains SEO the way it should be understood
- Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully by: Massimo Paolini
February 14, 2010, 13:20
DKNY Campaign Targeting Social Media Profiles Successfully Donna Karan shows their web fashion by using analytics in their recent marketing campaign
- Twitter chatter: Choosing the Size of Control Groups by: Massimo Paolini
February 12, 2010, 09:00
Choosing the Size of Control Groups Too few, too many, or in the middle? Pick just the right number when you're testing your groups
- Twitter chatter: Top 3 Blog Post Series of 2009 by: Massimo Paolini
February 11, 2010, 09:00
Top 3 Blog Post Series of 2009 With each series containing three to five parts, it's a good thing we didn't get the Top 10 list!
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: 5 Most Obvious Website Usability Issues by: Massimo Paolini
February 9, 2010, 09:00
5 Most Obvious Website Usability Issues As if you needed more things to check on your site, here are five more!
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the…
- Twitter chatter: Preventing your site from being indexed, the right way by: Massimo Paolini
February 6, 2010, 09:00
Preventing your site from being indexed, the right way Short and sweet fix to keep your site from being indexed. In a good way.
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should…
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Free SEO Tools by: Massimo Paolini
February 2, 2010, 09:00
Bookmark Finder - Free SEO Tools Curious to know how many people have bookmarked your URL? Find out here.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while…
- Twitter chatter: 10 effective SEO tips you can do right now by: Massimo Paolini
January 31, 2010, 09:00
10 effective SEO tips you can do right now Nice little list of items--check it against your own site and see how it measures up.
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be…
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing…
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters by: Massimo Paolini
January 27, 2010, 09:00
Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for January 23, 2010 by: Massimo Paolini
January 23, 2010, 09:00
The Power Of Women In Social Media I guess the secret is out now. At least that's what my wife told me on Facebook.
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 21, 2010 by: Massimo Paolini
January 21, 2010, 09:00
5 Ways to Go From Lurker to Leader Increase your own readership by being a reader (and writer) first.
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 17, 2010 by: Massimo Paolini
January 17, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 2 The continuation of yesterday's post: "Perfection is achieved, not when there is nothing more to add, but…
- Twitter chatter link for January 16, 2010 by: Massimo Paolini
January 16, 2010, 09:00
The Unfulfilled Promise of Online Analytics, Part 1 Buckle up and prepare for a very interesting perspective on WA with some passionate debate in the…
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter: AB Testing with CodeIgniter by: Massimo Paolini
January 13, 2010, 09:00
AB Testing with CodeIgniter AB Testing gets a new letter: C. Why three choices are better than two.
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who…
- Twitter chatter: The best practices and the abandoned SEO techniques by: Massimo Paolini
January 11, 2010, 09:00
The best practices and the abandoned SEO techniques Just when you thought you had SEO figured out, Google goes and changes the rules. This is one of the most…
- Twitter chatter: Free SEO Tools, Search Engine Optimization Toolbox by: Massimo Paolini
January 10, 2010, 09:00
Free SEO Tools, Search Engine Optimization Toolbox More analytical tools for your toolbox. Free SEO Tools, Search Engine Optimization Toolbox More…
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 08, 2010 by: Massimo Paolini
January 8, 2010, 09:00
Google Analytics Alerts: the start of a complete view? The new alerts: like a little analytic doorbell on your website
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for January 06, 2010 by: Massimo Paolini
January 6, 2010, 09:00
Google Analytics Launches Asynchronous Tracking Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!
- Twitter chatter: Guide to Low-cost Usability Tools by: Massimo Paolini
January 5, 2010, 09:03
Guide to Low-cost Usability Tools Downloadable eBook with all the low-cost options you will ever need!
- Twitter chatter: Who Owns Web Analytics? A Framework For Critical Thinking. by: Massimo Paolini
January 4, 2010, 09:00
Who Owns Web Analytics? A Framework For Critical Thinking. Avinash waxes philosophical and discusses the ownership issue.
- Twitter chatter link for January 03, 2010 by: Massimo Paolini
January 3, 2010, 09:00
New Multiple Custom Variables in Google Analytics One size does NOT fit all. Be sure you are using the full variety of variables.
- Twitter chatter link for January 02, 2010 by: Massimo Paolini
January 2, 2010, 09:00
Google Analytics Blog: Holiday Bonus: More Great Features Google gifts for the new year: extra features to help your insights. Google Analytics Blog:…
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 26 by: Massimo Paolini
December 26, 2009, 09:00
Does Google Analytics count my visits too? Quick and easy instructions on how to ignore yourself
- Twitter chatter: OLAP is Dead (Long Live Analytics) by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 24 by: Massimo Paolini
December 24, 2009, 09:00
How not to sell Analytics Analysis that misses the boat
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter: Hulu and Facebook Shatter Online Video Records [STATS] by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter: Measuring Social Media ROI - Why it fails by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter: Best tips on marketing analytics to measure the ROI of your social media campaign (part One) by: Massimo Paolini
December 20, 2009, 09:00
Best tips on marketing analytics to measure the ROI of your social media campaign (part One) Dancing with the (Web Analyst) Stars: watching your visitor's…
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are…
- Twitter chatter link for December 18 by: Massimo Paolini
December 18, 2009, 09:00
New video: How We Used Data to Win the Election 50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter: Stats show you what? by: Massimo Paolini
December 16, 2009, 09:00
Stats show you what? Back to basics web analysis, since I haven't shared one of these for a while
- Twitter chatter link for December 15 by: Massimo Paolini
December 15, 2009, 09:00
Analytics for SEO An early Christmas/Hanukkah/Eid/Winter Solstice video gift for you
- Twitter chatter: Cart Abandonment: The Case for Christmas Cookies by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for December 13 by: Massimo Paolini
December 13, 2009, 09:00
Analytics Integration: Using Custom Variables Optimizing your knowledge by customizing your code
- Twitter chatter link for December 12 by: Massimo Paolini
December 12, 2009, 09:00
Google Analytics Alerts: the start of a complete view? Be a smoke detector and not a fire fighter with GA Alerts
- Twitter chatter link for December 11 by: Massimo Paolini
December 11, 2009, 09:00
Seven CRM lessons to take from 2009 Despite scaling back and the recession, why analytics is needed more than ever
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter link for December 08 by: Massimo Paolini
December 8, 2009, 09:00
Macro vs. Micro Conversions and Other Answers from Nick & Avinash 3 hours of learning stuffed into 13 minutes
- Twitter chatter: Warning; SEO confusion spreads PageRank madness by: Massimo Paolini
December 7, 2009, 09:00
Warning; SEO confusion spreads PageRank madness PR vs TBPR 4 U
- Twitter chatter link for December 06 by: Massimo Paolini
December 6, 2009, 09:00
Getting started in web analytics: career advice So you want to be a web analyst?
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter: How to watch your posts go viral by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me…
- Twitter chatter link for December 03 by: Massimo Paolini
December 3, 2009, 09:00
Achtung! Google Analytics is illegal, say German government officials Privacy vs. marketing at its best
- Twitter chatter: How Bounce Rate Can Help You Pinpoint Site Problems by: Massimo Paolini
December 2, 2009, 09:00
How Bounce Rate Can Help You Pinpoint Site Problems Unless you're taking the Hippity Hop for a spin, here's what bouncing means to you and your site
- Twitter chatter link for December 01 by: Massimo Paolini
December 1, 2009, 09:00
Google Analytics Hack – More Columns for Pivot Tables | You Should Test That! For the true analyst in all of us: how to take your pivot tables beyond 5…
- Twitter chatter link for November 30 by: Massimo Paolini
November 30, 2009, 09:00
Depth and Discovery: Powering Visualizations with the Google Analytics API Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See…
- Twitter chatter: The Real Bounce Rate in Google Analytics by: Massimo Paolini
November 29, 2009, 09:00
The Real Bounce Rate in Google Analytics Testing your success in just 10 seconds.
- Twitter chatter link for November 28 by: Massimo Paolini
November 28, 2009, 09:00
New Data on the Strategic Use of Web Analytics Excellent article that breaks down the recent Forrester Research study commissioned by Google.
- Twitter chatter link for November 27 by: Massimo Paolini
November 27, 2009, 09:00
Introducing the Social Analytics Lifecycle New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.
- Twitter chatter link for November 26 by: Massimo Paolini
November 26, 2009, 09:00
Successful Copywriting for PPC Ads Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.
- Twitter chatter link for November 25 by: Massimo Paolini
November 25, 2009, 09:00
Top Ten Myths About Google Analytics Despite the fact that Google wrote this about themselves, it still makes some excellent points, especially #1.
- Twitter chatter: Adwords Bans: Poor Landing Page Quality Scores by: Massimo Paolini
November 24, 2009, 09:00
Adwords Bans: Poor Landing Page Quality Scores Whoa! Google suspends accounts and bans future ads due to poor landing site? Learn how to avoid that nightmare.
- Twitter chatter: The Web Analytics Headache by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Twitter chatter link for November 22 by: Massimo Paolini
November 22, 2009, 09:00
Make Google Analytics Your SEO Watchdog Simple SEO insights without lifting a finger.
- Twitter chatter link for November 21 by: Massimo Paolini
November 21, 2009, 09:00
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate Ten more tips for keeping your shopping cart full and heading to check out.
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using…
- Twitter chatter: Structure Your Account With Roll Up Reporting And More by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a…
- Twitter chatter link for November 17 by: Massimo Paolini
November 17, 2009, 09:00
10 Qualitative Tools to Improve Your Website Ten Tools To Test Through Time
- Twitter chatter link for November 16 by: Massimo Paolini
November 16, 2009, 09:00
Google Public Sector Blog: Web Analytics Success Measurement For Government Websites Even (especially?) government websites need analytics
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking…
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter: An 8-step Procedure for Convincing Stakeholders to use Web Analytics by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from…
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling…
- Twitter chatter link for November 08 by: Massimo Paolini
November 8, 2009, 09:00
Starting A Blog? These 50 Lessons Will Help You Succeed Since blogs haven’t burnt out yet, here’s how to make the most of yours from the start
- Twitter chatter link for November 07 by: Massimo Paolini
November 7, 2009, 09:00
Can Using Real-Time, Raw Data Be Cost Effective? Real, raw, and ready for analysis
- Twitter chatter link for November 06 by: Massimo Paolini
November 6, 2009, 09:00
Google Analytics "Inaccurate," Expert Says | Practical eCommerce Move over, GA: Here comes ClickTale, aiming for better accuracy
- Twitter chatter link for November 05 by: Massimo Paolini
November 5, 2009, 09:00
Internet Marketing 101: Tips for reducing shopping cart abandonment Interview with Kampyle's CEO Ariel Finkelstein and how you can keep products in your…
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter: What Are People Doing on Your Website by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for November 02 by: Massimo Paolini
November 2, 2009, 09:00
Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer Maybe one of the geekiest books around, this is a must-have…
- Twitter chatter link for November 01 by: Massimo Paolini
November 1, 2009, 09:00
Keywords Generation/SWOT Analysis Tactics A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
- Twitter chatter: Google Analytics Now More Powerful, Flexible And Intelligent by: Massimo Paolini
November 1, 2009, 09:00
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent Google Analytics on Steroids: just when you thought it couldn’t get any…
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one…
- Twitter chatter link for October 29 by: Massimo Paolini
October 29, 2009, 09:00
Google and the Evolution of Search How Google combines man with machinery to refine and improve their search results (i.e. it’s not left to fate).
- Twitter chatter link for October 28 by: Massimo Paolini
October 28, 2009, 09:00
Top Ten Myths About Google Analytics Tool Debunking several assumptions and misconceptions about Google Analytics.
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Twitter chatter link for October 25 by: Massimo Paolini
October 25, 2009, 09:00
Ask Lorelle: Why Woopra is Best Web Analytics Tool Ever And now, a brief commercial break for Woopra. Big claims and big customers make us all sit up and take…
- Twitter chatter link for October 24 by: Massimo Paolini
October 24, 2009, 09:00
The Problem with Free Analytics is Still People and Process Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.
- Twitter chatter link for October 23 by: Massimo Paolini
October 23, 2009, 09:00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Released in October 2009, you have 480 pages from the Google Analytics…
- Twitter chatter: Using Site Search to Read Your Customers' Minds by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter link for October 21 by: Massimo Paolini
October 21, 2009, 09:00
Web Analytics Increasing In Importance Unica NetInsight's "soft-tagging" technology hits a home run with FOXSports.com. Okay, bad pun, but it works.
- Twitter chatter: Strategy Trumps Tactics Or Ask "Why?" Not "What?" by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 19 by: Massimo Paolini
October 19, 2009, 09:00
Tim Evans: Using Web Analysis to Improve Government Arguably one of the most influential government officials today. Evans “has become a leading advocate…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 17 by: Massimo Paolini
October 17, 2009, 09:00
Import your Google Analytics Goals into AdWords Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.
- Twitter chatter: Technorati data in Google Analytics by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school…
- Twitter chatter link for October 15 by: Massimo Paolini
October 15, 2009, 09:00
10 Signs You Don't Understand Web Analytics A particularly useful article when you are about to talk to decision makers. Insert your own head shake and…
- Twitter chatter: Get the most out of your Reports by: Massimo Paolini
October 14, 2009, 09:00
Get the most out of your Reports Down-and-dirty, back-to-basics, how-to guide from Google
- Twitter chatter link for October 13 by: Massimo Paolini
October 13, 2009, 09:00
Hits, Page Views, Visitors and Visits Demystified Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star,…
- Twitter chatter link for October 12 by: Massimo Paolini
October 12, 2009, 09:00
10 Must Track Google Analytics Goals Put on your Adidas velour sweat suit and sneakers and get ready to hit 10 tracks for your customers.
- Twitter chatter link for October 11 by: Massimo Paolini
October 11, 2009, 09:00
Dashes vs. Underscores Read-this-article-to-understand-the-real-debate-between-these-little-lines.
- Twitter chatter link for October 10 by: Massimo Paolini
October 10, 2009, 09:00
Web Analytics Business Process More planning information, but in flow chart format for the graphically-inclined.
- Twitter chatter link for October 09 by: Massimo Paolini
October 9, 2009, 09:00
Tracking Outbound Links -- The Right Way Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of…
- Twitter chatter link for October 08 by: Massimo Paolini
October 8, 2009, 09:00
clop.in Create SEO-friendly short URLs for Twitter and Other Social Media Sites with a built in functionality to track click-throughs in Google Analytics,…
- Twitter chatter: 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About by: Massimo Paolini
October 7, 2009, 09:00
7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About Who says we’re too old for new toys? Here’s a list of seven that Santa probably…
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t 0,000 from Facebook make you even a little curious?
- Twitter chatter link for October 05 by: Massimo Paolini
October 5, 2009, 09:00
Google Voice Finally Marries SMS And Email It just keeps getting better: Voice users now can forward inbound text messages to email.
- Twitter chatter link for October 04 by: Massimo Paolini
October 4, 2009, 09:00
Google Analytics within Flex/Flash Applications One word: gaforflash. Okay, really it’s three words, but we all tend to talk fast anyhow.
- Twitter chatter: Google Analytics Plugins, Hacks and Tips Collection by: Massimo Paolini
October 3, 2009, 09:00
Google Analytics Plugins, Hacks and Tips Collection With plug-ins like “Greasemonkey” and “Python,” you’ll find a virtual ZOO of analytical tools…
- Twitter chatter link for October 02 by: Massimo Paolini
October 2, 2009, 09:00
Executive Dashboard - Effective Web Analytics Reporting Stop searching for the “perfect” dashboard and start creating the most “effective” one…
- Twitter chatter: Internal Site Search Analysis: Simple, Effective, Life Altering! by: Massimo Paolini
October 1, 2009, 09:00
Internal Site Search Analysis: Simple, Effective, Life Altering! This time, Google Analytics Evangelist Avinash Kaushik, teaches us how to read minds.
- Twitter chatter link for September 30 by: Massimo Paolini
September 30, 2009, 09:00
The Complete Google Analytics Power User Guide At the risk of making my services obsolete, here is a comprehensive breakdown on how to put GA into use on your…
- Twitter chatter link for September 29 by: Massimo Paolini
September 29, 2009, 09:00
Guide to Choosing SEO Keywords Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which…
- Twitter chatter link for September 28 by: Massimo Paolini
September 28, 2009, 09:00
Tracking Paypal Transaction in Google Analytics With some creative scripting, you can “fake” Paypal tracking for some additional insights.
- Twitter chatter link for September 27 by: Massimo Paolini
September 27, 2009, 09:00
Web Analytics in its Awkward Phase Terrific article that points out how the current web analytics status is that of a pimply, uncoordinated teenager trying to…
- Twitter chatter link for September 26 by: Massimo Paolini
September 26, 2009, 09:00
Best Practices to Earn Quality Link Without Link Building Want to move up in the search engines? Get your links to do the work for you.
- Twitter chatter link for September 25 by: Massimo Paolini
September 25, 2009, 09:00
85 Reasons Why Website Designers/Developers Keep SEOs in Business Shhh... don't tell them.
- Twitter chatter link for September 24 by: Massimo Paolini
September 24, 2009, 09:00
Wordle A graphical way to look at words or keywords. Who knew brainstorming could be fun and addictive? Wordle: Web Analytics"
- Twitter chatter link for September 23 by: Massimo Paolini
September 23, 2009, 09:00
Ain’t Social Media Grand? Outlining the drawbacks and limitations of Twitter, Facebook, and others and encourages us to still get out and “rub shoulders.…
- Twitter chatter link for September 22 by: Massimo Paolini
September 22, 2009, 09:00
Dear Designer, You Suck A gentle reminder that criticism is a valuable and necessary part of your job in web development. The truth can hurt, but not as much…
- Twitter chatter: Adaptive web sites by: Massimo Paolini
September 21, 2009, 09:00
Adaptive web sites Bad news: your website can’t remain static; Good news: your customers don’t either!
- Twitter chatter link for September 20 by: Massimo Paolini
September 20, 2009, 09:00
A Website SWOT Analysis Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization by: Massimo Paolini
September 18, 2009, 09:00
Perfecting Keyword Targeting & On-Page Optimization Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate…
- Twitter chatter link for September 17 by: Massimo Paolini
September 17, 2009, 09:00
The Evangelist Interviewed by Analytics 2.0 Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.
- Twitter chatter link for September 16 by: Massimo Paolini
September 16, 2009, 09:00
Multiple Domains in Google Analytics | Analytics Market We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover…
- Twitter chatter link for September 15 by: Massimo Paolini
September 15, 2009, 09:00
One Metric to Measure Them All In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before…
- Twitter chatter: A Rankings Filter in Analytics - the video by: Massimo Paolini
September 14, 2009, 09:00
A Rankings Filter in Analytics: the video Another terrific “tweak” to your GA account with easy-to-follow instructions and video
- Twitter chatter link for September 13 by: Massimo Paolini
September 13, 2009, 09:00
6 Tools Every Google Analylitics User Should Have (Which, by the way has turned into 7 as of this posting) Terrific time-saving tools for you to install—o…
- Twitter chatter link for September 12 by: Massimo Paolini
September 12, 2009, 09:00
Developing a Social Media Strategy 101, Part 1 - Search Engine Watch (SEW) A great primer on adding social media to your company’s marketing mix
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 10 by: Massimo Paolini
September 10, 2009, 09:00
Color Psychology in Logo Design - Free Logo Critiques Despite thinking most designs are pretty random, even _I_ have to agree with the examples here.
- Twitter chatter: 50+ Must Read Web Design for ROI, Usability and SEO/Analytics by: Massimo Paolini
September 9, 2009, 09:00
50+ Must Read Web Design for ROI, Usability and SEO/Analytics Who knew that your FORMS are more important than your home page? Put your hand down—you did…
- Twitter chatter link for September 08 by: Massimo Paolini
September 8, 2009, 09:00
10 Steps to Creating an Authority Blog Just because you think you know it all, doesn’t mean that others see it the same way. Here’s how to become an…
- Twitter chatter link for September 07 by: Massimo Paolini
September 7, 2009, 09:00
15 Tools to Monitor a Website’s Popularity This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s…
- Twitter chatter link for September 06 by: Massimo Paolini
September 6, 2009, 09:00
50 Resources for Getting the Most Out of Google Analytics Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced…
- Twitter chatter link for September 05 by: Massimo Paolini
September 5, 2009, 09:00
Comprehensive Guide to Keyword Research, Selection & Organization A 12-part post that leads you from start to finish on all things keyword-ish.
- Twitter chatter link for September 04 by: Massimo Paolini
September 4, 2009, 09:00
What's Special About This Number? For lovers of numbers only.
- Twitter chatter link for September 03 by: Massimo Paolini
September 3, 2009, 09:00
The Art of Writing Damn Good Blogs Crazy idea here: write what your audience actually wants to read. I know—it’s out there.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for September 01 by: Massimo Paolini
September 1, 2009, 09:00
Customize Code and Automatically Tag Outbound Links | Analytics Market Hot off the presses! Two new (and free) Google Analytics tools
- Twitter chatter link for August 31 by: Massimo Paolini
August 31, 2009, 09:00
Writing For Higher Conversions (Part 1) An excellent overview on how to write (you shouldn’t) for your users (who aren’t reading).
- Twitter chatter link for August 30 by: Massimo Paolini
August 30, 2009, 09:00
Web Analytics Wednesday World-wide web analysts rendezvous on Wednesdays (say that 5 times fast)! Find a meeting near you.
- Twitter chatter: Using a Page Revenue Participation metric for Conversion Optimization by: Massimo Paolini
August 29, 2009, 09:00
Using a Page Revenue Participation metric for Conversion Optimization Showing you the money (for the visually-minded)
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 27 by: Massimo Paolini
August 27, 2009, 09:00
N.Y. Times mines its data to identify words that readers find abstruse Brush up on your SAT vocabulary list before reading the N.Y. Times—they are watching…
- Twitter chatter: Making sense of the Google Analytics Motion Charts feature by: Massimo Paolini
August 26, 2009, 09:00
Making sense of the Google Analytics Motion Charts feature A terrific article for the hard core analysts. Those of you who called stats “sadistics” in…
- Twitter chatter link for August 25 by: Massimo Paolini
August 25, 2009, 09:00
KAIZEN Analytics: Successful Web Analytics: what does it take? Even a car racing enthusiast can understand how to build a successful analytical framework.
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter link for August 23 by: Massimo Paolini
August 23, 2009, 09:00
5 Different Ways To Create Stylish Contact Form Layouts Make your contact forms clean and simple. Or, as my son would say, easy peezy lemon squeezy.
- Twitter chatter: 16 Ways to Track Links Shared on Twitter or Friendfeed by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear…
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- Twitter chatter: Web Analytics Applied: Web Analytics Overkill by: Massimo Paolini
August 20, 2009, 09:00
Web Analytics Applied: Web Analytics Overkill A nice article on deciding what is really “analytically valuable” information on your site.
- Twitter chatter link for August 19 by: Massimo Paolini
August 19, 2009, 09:00
SEO For Small Business Q&A – Where to Start? When you’re a small business, think global but act local. Use some of these tips for attracting in-town…
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter: Twitter News - Starting Up 101 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they…
- Twitter chatter link for August 16 by: Massimo Paolini
August 16, 2009, 09:00
YouTube - Speeding Up in a Slowdown: Understanding Your Business Hear it from the GA Evangelist himself—worth 4 minutes of your day
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter: Direct traffic in web analytics is NOT what you think it is by: Massimo Paolini
August 13, 2009, 09:00
Direct traffic in web analytics is NOT what you think it is A better definition of “direct traffic.”
- Twitter chatter link for August 12 by: Massimo Paolini
August 12, 2009, 09:00
Keyword Quality Score – How to Increase the Quality Score of Your Keywords Bigger and better keywords. Okay, maybe not bigger—just better.
- Twitter chatter link for August 11 by: Massimo Paolini
August 11, 2009, 09:00
Google Analytics Blog: Google Analytics on your Mobile Phone When you just can’t wait to get home and analyze things!
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man.…
- Twitter chatter: Search Engine Optimization by: Massimo Paolini
August 9, 2009, 09:00
Search Engine Optimization A great slide show, but really makes an excellent point: you don’t need to be at the top of every search to be RELEVANT.
- Twitter chatter link for August 8 by: Massimo Paolini
August 8, 2009, 09:00
What the Heck is Twitter? One of the best descriptions of Twitter in a long time. If it’s never made sense before now, it will after you read this.
- Twitter chatter link for August 7 by: Massimo Paolini
August 7, 2009, 09:00
Tools To Analyze Competitors’ Website Traffic Completely legitimate spying
- Twitter chatter link for August 6 by: Massimo Paolini
August 6, 2009, 09:00
What Advanced Google Analytics Tells Marketers, and What Questions To Ask Next — Web 2.0 Marketing For Small Business What GA and Ginsu knives have in common
- Twitter chatter: 14 free tools that reveal why people abandon your website by: Massimo Paolini
August 5, 2009, 09:00
14 free tools that reveal why people abandon your website Reduce that bounce rate and learn how to make your site more sticky with these tools.
- Twitter chatter link for August 4 by: Massimo Paolini
August 4, 2009, 09:00
Pattern Recognition with Google Analytics Analytics is like a bowl of spaghetti with all the noodles twisted together. Learn how to segment them in order to…
- Twitter chatter link for August 3 by: Massimo Paolini
August 3, 2009, 09:00
Kampyle Google Analytics Integration: Turbo-Charge Your Web Analytics with User Feedback! Wedding bells for analytics and user feedback: a marriage we have…
- Twitter chatter link for August 2 by: Massimo Paolini
August 2, 2009, 09:00
Using a CDN for your WordPress blog If you are attracting visitors from around the world, don’t make them wait for the pieces to download—use a Content…
- Twitter chatter link for July 26 by: Massimo Paolini
July 26, 2009, 09:00
Google Analytics targeted by hackers Has your GA been compromised? Run a test to determine the difference between being hacked and exploited
- Twitter chatter: How we increased the conversion rate of Voices.com by over 400% by: Massimo Paolini
- WordPress (4)
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
- Social Media (44)
- Twitter chatter: Lean Usability by: Massimo Paolini
March 15, 2010, 09:00
Lean Usability Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Social Media Marketing Framework by: Massimo Paolini
February 26, 2010, 09:00
Social Media Marketing Framework Need to focus your social media efforts? Here's a blueprint to follow
- Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully by: Massimo Paolini
February 14, 2010, 13:20
DKNY Campaign Targeting Social Media Profiles Successfully Donna Karan shows their web fashion by using analytics in their recent marketing campaign
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for January 23, 2010 by: Massimo Paolini
January 23, 2010, 09:00
The Power Of Women In Social Media I guess the secret is out now. At least that's what my wife told me on Facebook.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who…
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for December 28 by: Massimo Paolini
December 28, 2009, 09:00
Top 10 Social Media Tracking and Analytics Tools Proactive trackers help you respond to your audience
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter: Hulu and Facebook Shatter Online Video Records [STATS] by: Massimo Paolini
December 22, 2009, 09:00
Hulu and Facebook Shatter Online Video Records Watch out, YouTube--Hulu and Facebook have their video eye on you
- Twitter chatter: Measuring Social Media ROI - Why it fails by: Massimo Paolini
December 21, 2009, 09:00
Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are…
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter link for December 05 by: Massimo Paolini
December 5, 2009, 09:00
Analytics and SEO Blended with Social Media Manoj Jasra interview on how to use web analytics from the start and not just a second thought
- Twitter chatter: How to watch your posts go viral by: Massimo Paolini
December 4, 2009, 09:00
How to watch your posts go viral - Growing an Online Community News Story Stalking just got a little easier with PostRank (I wonder if they are watching me…
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using…
- Twitter chatter link for November 04 by: Massimo Paolini
November 4, 2009, 09:00
SEO Link Building Using Delicious It’s delightful when people use Delicious. At least to link back to your site.
- Twitter chatter link for October 30 by: Massimo Paolini
October 30, 2009, 09:00
Developing a Social Media Strategy 101, Part 2 - Search Engine Watch (SEW) More why and how answers for businesses who are just venturing into the social…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t 0,000 from Facebook make you even a little curious?
- Twitter chatter link for September 23 by: Massimo Paolini
September 23, 2009, 09:00
Ain’t Social Media Grand? Outlining the drawbacks and limitations of Twitter, Facebook, and others and encourages us to still get out and “rub shoulders.…
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for September 12 by: Massimo Paolini
September 12, 2009, 09:00
Developing a Social Media Strategy 101, Part 1 - Search Engine Watch (SEW) A great primer on adding social media to your company’s marketing mix
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter: Twitter News - Starting Up 101 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they…
- Twitter chatter link for August 15 by: Massimo Paolini
August 15, 2009, 09:00
It Takes a Village to Measure Social Applications This is particularly geared towards Facebooks users.
- Twitter chatter link for August 10 by: Massimo Paolini
August 10, 2009, 09:00
Web Analysis, Behavioral Targeting and Advertising: Social Media Analytics Part I You don’t need to load your pages with every analytic tool known to man.…
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter (15)
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
February 8, 2010, 09:00
Google Reveals Factors for Ranking Tweets How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.
- Twitter chatter link for January 14, 2010 by: Massimo Paolini
January 14, 2010, 09:00
Will Google’s real-time search help Twitter? Don't let the title fool you--this is a solid article that's more about breaking news than Twitter in particular…
- Twitter chatter link for December 23 by: Massimo Paolini
December 23, 2009, 09:00
Follow Friday Trends: How Twitter Lists are Changing #FollowFriday Friends, Follow Friday is far from finished
- Twitter chatter link for December 19 by: Massimo Paolini
December 19, 2009, 09:00
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics Yes, throw the baby out with the bath water! Here's how Twitter measurements are…
- Twitter chatter link for November 19 by: Massimo Paolini
November 19, 2009, 09:00
How Twitter Can Help You Achieve Business Objectives Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- Twitter chatter link for October 18 by: Massimo Paolini
October 18, 2009, 09:00
Twitter Analyzer | Twitter Statistics | Twitter Analytics Kind of fun to see what others are up to. Otherwise, you should know this stuff about yourself.
- Twitter chatter link for August 28 by: Massimo Paolini
August 28, 2009, 09:00
The Twitter #webclinic that broke the interwebs — now with Q&A Terrific instructions to creative a strong and positive presence on Twitter
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter link for August 21 by: Massimo Paolini
August 21, 2009, 09:00
111+ Web Analytics Tweeter You Must Follow Some of the finest WA tweeters
- Twitter chatter: Twitter News - Starting Up 101 by: Massimo Paolini
August 17, 2009, 09:00
Twitter News - Starting Up 101: If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they…
- Twitter chatter: Google accounts on Twitter by: Massimo Paolini
August 14, 2009, 09:00
Google accounts on Twitter If you want to really stalk Google, here’s their complete Twitter list.
- Twitter chatter link for August 8 by: Massimo Paolini
August 8, 2009, 09:00
What the Heck is Twitter? One of the best descriptions of Twitter in a long time. If it’s never made sense before now, it will after you read this.
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter chatter: Google Reveals Factors for Ranking Tweets by: Massimo Paolini
- Facebook (5)
- Twitter chatter: The Murky Business of Measuring Web Traffic by: Massimo Paolini
March 12, 2010, 09:00
The Murky Business of Measuring Web Traffic Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?
- Twitter chatter link for January 12, 2010 by: Massimo Paolini
January 12, 2010, 09:00
Florida to Judges: Do Not Make Friends With Lawyers Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics by: Massimo Paolini
August 5, 2009, 13:01
Monday, August 17, 2009 from 10:00 AM - 4:30 PM (PT) - Sunnyvale, CA This is a "ROLL UP YOUR SLEEVES and let's get to work" seminar. 6 Experts who will…
- Twitter chatter: The Murky Business of Measuring Web Traffic by: Massimo Paolini
- LinkedIn (3)
- Twitter chatter link for November 20 by: Massimo Paolini
November 20, 2009, 09:00
How LinkedIn Can Help Your Local Business A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are…
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for November 20 by: Massimo Paolini
- YouTube (2)
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- Twitter chatter link for August 16 by: Massimo Paolini
August 16, 2009, 09:00
YouTube - Speeding Up in a Slowdown: Understanding Your Business Hear it from the GA Evangelist himself—worth 4 minutes of your day
- Six Media Mentors You Should Know by: Massimo Paolini
- Friendfeed (1)
- Twitter chatter: 16 Ways to Track Links Shared on Twitter or Friendfeed by: Massimo Paolini
August 22, 2009, 09:00
16 Ways to Track Links Shared on Twitter or Friendfeed Want to know when social media is working? Use these specialized tools to find out how visitors hear…
- Twitter chatter: 16 Ways to Track Links Shared on Twitter or Friendfeed by: Massimo Paolini
- Twitter chatter: Lean Usability by: Massimo Paolini
- eMarketing (31)
- Twitter chatter: What to test by: Massimo Paolini
March 14, 2010, 09:00
What to test Remember when you didn't have time to read the whole book and used Cliff's Notes instead? This article does the same thing.
- Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market by: Massimo Paolini
February 21, 2010, 09:00
Part 5 of Framing the Future: Free Redefines the Market Quick article that will help you kick the "You get what you pay for" habit
- Twitter chatter: Choosing the Size of Control Groups by: Massimo Paolini
February 12, 2010, 09:00
Choosing the Size of Control Groups Too few, too many, or in the middle? Pick just the right number when you're testing your groups
- Twitter chatter: It is the End of the Year as We Know It by: Massimo Paolini
February 5, 2010, 09:00
It is the End of the Year as We Know It Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should…
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while…
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 18, 2010 by: Massimo Paolini
January 18, 2010, 09:00
5 Ways To Improve Your Email Subject Lines From keywords to personalization, this is a quick read to help you get noticed.
- Twitter chatter link for January 15, 2010 by: Massimo Paolini
January 15, 2010, 09:00
Google: Zeitgeist 2009 Want to know what was in and what was out in 2009? Here's your popularity index from Google (without the high school drama)
- Twitter chatter link for January 09, 2010 by: Massimo Paolini
January 9, 2010, 11:21
Microsoft brings neuroscience into cross media measurement Web analysis goes all scientific-like.
- Twitter chatter link for January 07, 2010 by: Massimo Paolini
January 7, 2010, 09:00
On-line Reputation Management Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter: The Web Analytics Headache by: Massimo Paolini
November 23, 2009, 09:00
The Web Analytics Headache Listening to the marketing directors to help your analytical services
- Twitter chatter link for November 14 by: Massimo Paolini
November 14, 2009, 09:00
Using Web analytics to improve e-mail marketing Take the guesswork out of email marketing with 4 simple tips.
- Twitter chatter: An 8-step Procedure for Convincing Stakeholders to use Web Analytics by: Massimo Paolini
November 13, 2009, 09:00
An 8-step Procedure for Convincing Stakeholders to use Web Analytics Still trying to convince your bosses that web analytics is needed? Try these ideas from…
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the…
- Twitter chatter link for November 10 by: Massimo Paolini
November 10, 2009, 09:00
The Marketing Singularity | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Science fiction enters the analytics…
- Twitter chatter link for November 09 by: Massimo Paolini
November 9, 2009, 09:00
Report: Most Companies are Dumb When it Comes to Customer Intelligence Do you know how mature your customer intelligence is? Great article to see if piling…
- Twitter chatter link for October 31 by: Massimo Paolini
October 31, 2009, 09:00
You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one…
- Twitter chatter link for October 27 by: Massimo Paolini
October 27, 2009, 09:00
Web Analytics and Yellow Lobsters “It seems like good Web analysts are like yellow lobsters: they’re very rare.”
- Twitter chatter link for October 26 by: Massimo Paolini
October 26, 2009, 09:00
How Do You Balance Personal and Professional on Social Media? “Social media is blurring this line between personal and professional -- it's becoming harder…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- Twitter chatter: Using Site Search to Read Your Customers' Minds by: Massimo Paolini
October 22, 2009, 09:00
Using Site Search to Read Your Customers' Minds Christine Churchill teaches you how to be a consumer mind reader.
- Twitter chatter: Strategy Trumps Tactics Or Ask "Why?" Not "What?" by: Massimo Paolini
October 20, 2009, 09:00
Strategy Trumps Tactics Or Ask "Why?" Not "What?" Fun and funky video that teaches you to ask the all important WHY questions.
- Twitter chatter link for October 06 by: Massimo Paolini
October 6, 2009, 09:00
Ads, Out -- Apps Seems that everyone is going ape for apps. Okay, seriously, wouldn’t 0,000 from Facebook make you even a little curious?
- Twitter chatter link for September 20 by: Massimo Paolini
September 20, 2009, 09:00
A Website SWOT Analysis Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.
- Twitter chatter link for September 19 by: Massimo Paolini
September 19, 2009, 09:00
Effective Marketing on LinkedIn Extremely comprehensive look at how LinkedIn does more than just facilitate links.
- Twitter chatter link for September 11 by: Massimo Paolini
September 11, 2009, 09:00
The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field.
- Twitter chatter link for September 02 by: Massimo Paolini
September 2, 2009, 07:00
The Power and Value of a Fan - Articles - Baekdal.com Facebook installation: free; Twitter installation: free; One active fan: 445 people
- Twitter chatter link for August 24 by: Massimo Paolini
August 24, 2009, 09:00
How not to use Twitter: HabitatUK as a case study Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
- Twitter chatter: What to test by: Massimo Paolini
- WAA (2)
- Twitter chatter: What Are People Doing on Your Website by: Massimo Paolini
November 3, 2009, 09:00
What Are People Doing on Your Website Jim Sterne (4:13) video Yeah, it might be a scary question, but it’s an essential one. Video by one of the best!
- Twitter chatter link for August 18 by: Massimo Paolini
August 18, 2009, 09:00
WAA's WA Championship 2009 - Web Analytics Association Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
- Twitter chatter: What Are People Doing on Your Website by: Massimo Paolini
- WaW (1)
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
October 7, 2009, 08:09
Join MPThree Consulting and Massimo Paolini for a Web Analytics Wednesdays networking event at Gordon Biersch in downtown Palo Alto sponsored by Google.
- Web Analytics Wednesday in Palo Alto 10/15/09! by: Massimo Paolini
- Blogging (20)
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
March 4, 2010, 10:00
Top 10 JonSamsel.com Blog Posts for 2009 Jon Samsel counts down his Top 10 most popular blog posts for 2009. Lots of reading, but at least it's not the Top…
- Twitter chatter: Backup your WordPress blog by: Massimo Paolini
February 26, 2010, 09:00
Backup your WordPress blog *Beep*Beep*Beep*Beep* (That's the sound of your WordPress site backing up--new plug-in to help)
- Twitter chatter: Top 3 Blog Post Series of 2009 by: Massimo Paolini
February 11, 2010, 09:00
Top 3 Blog Post Series of 2009 With each series containing three to five parts, it's a good thing we didn't get the Top 10 list!
- Twitter chatter: WordPress Hosting - What everybody ought to know by: Massimo Paolini
February 10, 2010, 09:00
WordPress Hosting - What everybody ought to know When it comes to WordPress, not all hosting services are equal.
- Twitter chatter: New Google Analytics API Features by: Massimo Paolini
January 28, 2010, 09:00
Google Analytics Blog: New Google Analytics API Features Google gives insight into the subtle nuances of traffic.
- Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers by: Massimo Paolini
January 26, 2010, 09:00
Top 5 Blogging Platforms Judged by Mashable Readers What?! WordPress wins?! Check out the 4 runners up.
- Twitter chatter link for January 22, 2010 by: Massimo Paolini
January 22, 2010, 09:00
Advanced Power Tips for WordPress Template Developers: Reloaded Only WordPress lovers (or at least appreciators) should read this.
- Twitter chatter link for January 21, 2010 by: Massimo Paolini
January 21, 2010, 09:00
5 Ways to Go From Lurker to Leader Increase your own readership by being a reader (and writer) first.
- Twitter chatter link for January 20, 2010 by: Massimo Paolini
January 20, 2010, 09:00
Why James Chartrand Wears Women's Underpants James Chartrand, blogger extraordinaire and roll model for blog bling, bares it all.
- Twitter chatter: 10 SEO Blogs Accepting Guest Posts - Promote Yourself by: Massimo Paolini
January 19, 2010, 09:00
10 SEO Blogs Accepting Guest Posts : Promote Yourself Is your business ready to reach a wider audience? Start here.
- Twitter chatter: OLAP is Dead (Long Live Analytics) by: Massimo Paolini
December 25, 2009, 09:00
OLAP is Dead (Long Live Analytics) OLAP vs. BI smackdown
- Twitter chatter link for December 10 by: Massimo Paolini
December 10, 2009, 09:00
Interview with Neil Patel The Wall Street Journal named him one of the top influencers on the web. Here's why.
- Twitter chatter: Structure Your Account With Roll Up Reporting And More by: Massimo Paolini
November 18, 2009, 09:00
Structure Your Account With Roll Up Reporting And More Analytics may be all about achieving clarity, but that can’t happen without a clear site. Here’s a…
- Twitter chatter link for November 12 by: Massimo Paolini
November 12, 2009, 09:00
Optimize Your Site for the Mobile Web By the end of 2009, 50% of all new internet connections will be via mobile phones. Is your website ready?
- Twitter chatter link for November 11 by: Massimo Paolini
November 11, 2009, 09:00
2009: the year online business got serious about conversion How the economy helped businesses get on board with analytics—and what they learned in the…
- Twitter chatter link for November 08 by: Massimo Paolini
November 8, 2009, 09:00
Starting A Blog? These 50 Lessons Will Help You Succeed Since blogs haven’t burnt out yet, here’s how to make the most of yours from the start
- Twitter chatter: Technorati data in Google Analytics by: Massimo Paolini
October 16, 2009, 09:00
Technorati data in Google Analytics Man, alive! This is something every single business should have installed on their GA account! You’ll feel like a school…
- Twitter chatter link for September 08 by: Massimo Paolini
September 8, 2009, 09:00
10 Steps to Creating an Authority Blog Just because you think you know it all, doesn’t mean that others see it the same way. Here’s how to become an…
- Serial Entrepreneur: Taking the Long View in Business by: Massimo Paolini
September 7, 2009, 13:03
Bootstrappers Breakfast® Event: Friday Sept. 11, 2009 7:30 am, Milpitas, CA Mark your calendars on Friday Sept 11, 2009, Lenny Greenberg, a serial…
- Twitter chatter link for September 03 by: Massimo Paolini
September 3, 2009, 09:00
The Art of Writing Damn Good Blogs Crazy idea here: write what your audience actually wants to read. I know—it’s out there.
- Twitter chatter: Top 10 JonSamsel.com Blog Posts for 2009 by: Massimo Paolini
- eCommerce (7)
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
March 9, 2010, 09:00
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns Put your top performing key words to the test. Kind of like the Olympics of PPC…
- Twitter chatter: Don't forget to use some very simple and proven sales techniques on your online sales pages by: Massimo Paolini
February 17, 2010, 09:00
Don't forget to use some very simple and proven sales techniques on your online sales pages Marketing matters and you might be forgetting a few tried and true…
- Twitter chatter link for January 25, 2010 by: Massimo Paolini
January 25, 2010, 09:00
The Top 100 Internet Marketing Posts of 2009 Other than the fact that it will take you the next 100 days to read these, it's a very complete list.
- Twitter chatter link for January 01, 2010 by: Massimo Paolini
January 1, 2010, 12:20
Seven Predictions for 2010 from eMarketer’s CEO Happy New Year! Check out the Nostradamus of websites here.
- Twitter chatter: Cart Abandonment: The Case for Christmas Cookies by: Massimo Paolini
December 14, 2009, 09:00
Cart Abandonment: The Case for Christmas Cookies Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
- Twitter chatter link for November 21 by: Massimo Paolini
November 21, 2009, 09:00
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate Ten more tips for keeping your shopping cart full and heading to check out.
- Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches by: Massimo Paolini
November 15, 2009, 09:00
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Optometrists have had it right for a long time: fine tune your web SIGHT by checking…
- Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns by: Massimo Paolini
- Web sites (17)
- Twitter chatter: Lean Usability by: Massimo Paolini
March 15, 2010, 09:00
Lean Usability Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do
- Twitter chatter: WP Plugins - A/B Theme Testing Plugin by: Massimo Paolini
March 10, 2010, 09:00
WP Plugins - A/B Theme Testing Plugin Sweet little plugin that rotates your themes for even testing.
- Twitter chatter: Home Page Best Practices for Local Businesses by: Massimo Paolini
March 1, 2010, 09:00
Home Page Best Practices for Local Businesses Your home page (landing page) sets the tone. Make sure it's a good one!
- Twitter Chatter : 11 Ways to Influence People Online and Make Them Take Action by: Massimo Paolini
February 20, 2010, 11:56
11 Ways to Influence People Online and Make Them Take Action Interesting article on talking to your THREE brains. Really. You've got to read this
- Twitter chatter: New Usability Testing Tool Packs Power and Simplicity by: Massimo Paolini
February 16, 2010, 09:00
New Usability Testing Tool Packs Power and Simplicity Test away! Great little program with an even better little price
- Twitter chatter: 5 Most Obvious Website Usability Issues by: Massimo Paolini
February 9, 2010, 09:00
5 Most Obvious Website Usability Issues As if you needed more things to check on your site, here are five more!
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the…
- Twitter chatter: Preventing your site from being indexed, the right way by: Massimo Paolini
February 6, 2010, 09:00
Preventing your site from being indexed, the right way Short and sweet fix to keep your site from being indexed. In a good way.
- Twitter chatter: 7 must-have for SEO friendly hosting services by: Massimo Paolini
February 4, 2010, 09:00
7 must-have for SEO friendly hosting services FINALLY someone addresses the impact that hosting plays in SEO. A must read!
- Twitter chatter: 6 steps to write a well-structured press release by: Massimo Paolini
February 3, 2010, 09:00
6 steps to write a well-structured press release Simple, well-written, and should be used daily to promote yourself and your site.
- Twitter chatter: Hidden Secrets of the Amazon Shopping Cart by: Massimo Paolini
February 1, 2010, 09:00
Hidden Secrets of the Amazon Shopping Cart AWESOME article (and I don't use that word very often!) Here you can let Amazon's testing team do the work while…
- Twitter chatter: 5 Step Google Initial Quality Score Checklist by: Massimo Paolini
January 30, 2010, 09:00
5 Step Google Initial Quality Score Checklist A quick Quality Control test before your site launches can save time, reputation, and the hair that you won't be…
- Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes by: Massimo Paolini
January 29, 2010, 09:00
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes As compared to yesterday, this is a quick read. Check to see if you're doing…
- Twitter chatter: Get More From Google Analytics by: Massimo Paolini
December 27, 2009, 09:00
Get More From Google Analytics Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques
- Twitter chatter link for December 17 by: Massimo Paolini
December 17, 2009, 09:00
SeeTheStats.com: Make your Google Analytics Public Making a case for transparency in your site statistics
- Twitter chatter link for December 09 by: Massimo Paolini
December 9, 2009, 09:00
Practical Guide to 404 Error Pages: What WordPress is Missing Killer 404 pages that solve problems rather than state the obvious
- Twitter chatter link for November 17 by: Massimo Paolini
November 17, 2009, 09:00
10 Qualitative Tools to Improve Your Website Ten Tools To Test Through Time
- Twitter chatter: Lean Usability by: Massimo Paolini
- Social Analytics (4)
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
March 6, 2010, 09:00
Three ways to measure social media Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
- Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne by: Massimo Paolini
March 2, 2010, 09:00
Episode 8: Social Media Metrics With Jim Sterne Sternism of the Day: "You have to make it what you want it to be." Listen to the whole webcast for more…
- Twitter chatter link for January 24, 2010 by: Massimo Paolini
January 24, 2010, 09:00
Driving Social Media From Behind the Firewall Solid argument against needing 100 ways to measure social media.
- Twitter chatter link for November 27 by: Massimo Paolini
November 27, 2009, 09:00
Introducing the Social Analytics Lifecycle New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.
- Twitter chatter: Three ways to measure social media by: Massimo Paolini
- Articles (9)
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
November 21, 2009, 21:19
It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say,…
- Six Media Mentors You Should Know by: Massimo Paolini
October 24, 2009, 07:43
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk? So it’s no wonder that we cast a…
- I heard someone talking about a "sales funnel" in GA. What is it and how does that work on my website? --Margaret W. by: Massimo Paolini
October 10, 2009, 23:15
Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel…
- Do I need SEO? --Greg W. by: Massimo Paolini
August 27, 2009, 09:04
I spend a lot of time around my seven-year-old, so I'm going to employ a little imagination for this answer. Try it with me: Pretend you are Google--or any…
- I’m a failure at math. How can I understand web analysis reports? --Natalie T. by: Massimo Paolini
August 20, 2009, 22:44
This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you'll be fine as long as…
- Web Analytics – The interview by: Massimo Paolini
August 14, 2009, 18:03
“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow…
- How long do you work on a project? --David A. by: Massimo Paolini
August 1, 2009, 16:27
Did anyone ask George Lucas how long filming "Star Wars" would take? Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take? Okay,…
- I have hidden several keywords in the code of my webpage. Shouldn't I be up higher in the search engines by now? --Nathan L. by: Massimo Paolini
July 12, 2009, 14:03
Content is king, try to trick the search engines at your own peril.
- I don't sell anything. Why do I need Analytics? --Ellen G. by: Massimo Paolini
July 3, 2009, 19:10
Ellen asks why she needs web analytics if she doesn't sell anything on her site.
- Bootstrappers Breakfast Presents Web Analytics by: Massimo Paolini
- Search Engine Traffic (3)
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
March 7, 2010, 11:25
Outsourcing SEO Can Cost You Your Website Triple ouch! How SEO companies can get your site banned, sandboxed or removed from the search engine indexes.
- Twitter Chatter : Duplicate Content 101 by: Massimo Paolini
February 22, 2010, 09:00
Duplicate Content 101 How to not repeat yourself. Also known as how to not repeat yourself
- Twitter chatter: Where is your search engine traffic coming from, and where is it going on your site? by: Massimo Paolini
February 7, 2010, 09:00
Where is your search engine traffic coming from, and where is it going on your site? Put on your profitability hat and rearrange your goals page to ask the…
- Twitter chatter: Outsourcing SEO Can Cost You Your Website by: Massimo Paolini
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