Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.
Facebook: You’ve No Right To Export Email Addresses (Unless It’s To Yahoo & Microsoft)
Is Facebook being two-faced? Seems to be true when it comes to Facebook and Google getting along. The on-going feud between the two makes it impossible to export email address from Facebook to Google. However, exporting to Yahoo and Microsoft is not only allowed, but encouraged by Facebook.
Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts? No wonder the data we collect leaves us feeling frustrated with the outcome. The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.
How to Protect Your Business Reputation Online with Simon Heseltine
None of us want to have a bad reputation. The same holds true with our online presence. It takes monitoring, protecting, and action to stay on top of negative comments that could affect your online business.
Continue reading “Twitter Chatter : How to Protect Your Business Reputation Online”
How to Make a Blog Your Social Media Nucleus
Is your blog the center of attention in your social media efforts? Make your blog shine and then use Facebook, Twitter, You Tube and the other social networks to get your blog the star status it deserves.
Quality Score Questions & Answers
All of your most pressing quality score questions answered. Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score. These questions and answers will at least get you started as you try to increase your quality scores.
How not to track Google Instant in Google Analytics
Google recently rolled out their real time search interface, bringing instant AJAX generated SERPS. Try saying that three times fast!
2010 Holiday Season and Web Marketing: Part One
Make it easy for people to do business with you and not just for the holidays…
Don’t Overuse Broad Match
The three rules of using broad match. Take the control back over the search engines by knowing how to correctly use broad match keywords. Think of it as keeping the good and weeding out the bad and the ugly.
Get on Page One of Google Search Results
Make your presence known. Eight ways to land on page one of the Google search results. Why just have one link on page one when you could have eight?