Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey

How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong?  Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords.  A step that must come before any SEO efforts on your website.

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Twitter Chatter: Don’t Overuse Broad Match

Don’t Overuse Broad Match
The three rules of using broad match.  Take the control back over the search engines by knowing how to correctly use broad match keywords.  Think of it as keeping the good and weeding out the bad and the ugly.

Twitter Chatter: What’s Your Ad Rank?

What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it?  You may be if you believe that you can increase your ad position by just increasing your bids.  The truth is, ad position is determined by both bid and quality score.

Web Analytics Education: Optimizing Site Search

Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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