Twitter chatter: 10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate
Ten more tips for keeping your shopping cart full and heading to check out.
10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate
Ten more tips for keeping your shopping cart full and heading to check out.
Using Web analytics to improve e-mail marketing
Take the guesswork out of email marketing with 4 simple tips.
An 8-step Procedure for Convincing Stakeholders to use Web Analytics
Still trying to convince your bosses that web analytics is needed? Try these ideas from the man who wrote the book on persuasion. Literally.
2009: the year online business got serious about conversion
How the economy helped businesses get on board with analytics—and what they learned in the process.
Six Pixels of Separation
Science fiction enters the analytics world. This article is only for the true techies.
Web Analytics and Yellow Lobsters
“It seems like good Web analysts are like yellow lobsters: they’re very rare.”
We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk?
So it’s no wonder that we cast a suspicious eye to social networking. Sure, all the kids are doing it these days, but they change their tastes before you can say “Abercrombie and Fitch.” What practical application does it have for adults? For the business person? We ponder the age-old question: what can it do for _me_?
Enter Janet Fouts, a senior partner at Tatu Digital Media in Silicon Valley, and a Social Media enabler (her words—not mine). Janet was doing research for her book, Social Media Success and she asked what people really wanted to learn. It seemed that they all had pretty much the same questions. She then set to work to assemble a team of independent mentors who will help fine tune your marketing and online strategies so that you will know, at the end of the day, what social media can do for you.
Using Site Search to Read Your Customers’ Minds
Christine Churchill teaches you how to be a consumer mind reader.
Strategy Trumps Tactics Or Ask “Why?” Not “What?”
Fun and funky video that teaches you to ask the all important WHY questions.
Ads, Out — Apps
Seems that everyone is going ape for apps. Okay, seriously, wouldn’t $250,000 from Facebook make you even a little curious?