Revisiting High Quality SEO – What Did Google’s Updates Mean for You?
Nothing’s permanent except change, right? Why not prepare for it?
The following is from Peter Rothman (@dangrsmind), one of my regular contributors. It contains a controversial and interesting perspective for the web analytics community. We invite your comments on the matter.
In a recent blog posting at the WAA Thought Leaders blog, Eric Peterson of Web Analytics Demystified
proposed a ten-point code of ethics for the web analytics community (http://waablog.webanalyticsassociation.com/2010/09/web-analytics-code-of-ethics.html) Many in the analytics community will be supporting this idea, but the reality behind the scenes may not turn out to be so clean.
Unfortunately this effort is destined to fail. It should be recognized that producing an industry code of ethics is an important and laudable idea. Employing a code of ethics is not just about being a moral person (although that is also a worthwhile goal in itself): it is about making effective decisions and, in particular, effective business decisions. Recognizing this important point is the beginning of a more robust approach to this issue of ethics as well as the path to making better business decisions.
Continue reading “Twitter Chatter: Web Analytics Code of Ethics”
25-point Website Usability Checklist
Failing to remember all tasks and worrying wonderful ideas might get lost? Here’s the easy way to keep track and remember. You’d be able to understand, see and know exactly what to do so you never miss anything.
The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content. Dr. Pete describes and rationalizes all of the sections and line items in the list, but you can also download the checklist as a simple, 1-page PDF. He tries to keep it simple with 3 basic ratings: (1) Green Check = Good/Pass, (2) Red Check = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are necessarily applicable to all sites.
5 Tips to Learning SEO (and Not Getting Frustrated)
“Each optimizer knows what works for them and passes it on as the way to go” – great advice about SEO
Win the Google Quality Score Battle – For Real This Time
Say goodbye to the effects of recession and have a recession-proof investment by improving your Quality Score
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