Web Analytics Education: Create a Google Account

August 24, 2010
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We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics. The next series of posts will cover implementing the Google Analytics code on your website starting with how to create an account and where to find the GA code.

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Twitter Chatter: Quality Score in High Resolution

August 23, 2010
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Chapter 1: Quality Score in High Resolution Bad news: your PPC success or failure depends on this. Good news: someone is explaining it

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Web Analytics Education: Filter for “Search Engine Result Page” rankings (part 2)

August 19, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics. Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 2, we complete the SERP filter we started in [...]

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Twitter Chatter: The Preface – Quality Score in High Resolution

August 18, 2010
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The Preface: Quality Score in High Resolution Do you want the truth? You can’t HANDLE the truth . . . about Google’s Quality Score

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Web Analytics Education: Filter for “Search Engine Result Page” rankings

August 17, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics. Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 1, we are working on our first filter that [...]

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Twitter Chatter: Learn what the user craves to hear

August 16, 2010

Six projects to do before you do a website redesign: Learn what the user craves to hear Tried and true methods here including–brace yourself–CALLING people on the phone for feedback! (I can hear your gasp through my DSL line)

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Twitter Chatter: 3 Ways to Use Facebook Insights to Your Advantage

August 15, 2010
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3 Ways to Use Facebook Insights to Your Advantage Short and sweet, but packed with solid starter tips.

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Twitter Chatter: The Psychology of Linking

August 13, 2010
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The Psychology of Linking Linking lessons for us all.

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Web Analytics Education: Table Sorting

August 12, 2010
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We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics. We talked about various tools to adjust your view of the data in Google Analytics including Changing Graph Intervals, Changing Table Filters, and Changing Table Views. The tenth installment of the [...]

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Twitter Chatter: Getting The Credit Your Analytics Efforts Deserve

August 11, 2010
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Getting The Credit Your Analytics Efforts Deserve That’s right: grab your bottle of Aunt Jemima syrup and prepare your acceptance speech!

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