Web Analytics Education: Goal Conversions and Funnels – Part 1

This is the holly grail. This is what makes those stats sing. Setting goals puts everything in perspective. It allows the numbers to tell you how well your are doing, or how much your marketing plan sucks. You can use the information to make real business decisions that affect your bottom line or you can just look at how many visitors you had last week, your choice.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

The video:


The presentation:

Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.