Is it wrong to follow your gut feelings?
When in doubt, guess. Sometimes your own experience and hunch can be just as valuable as the data in making decisions in web analytics.
Your 10 Point Landing Page Checklist
How does your landing page measure up? Use this 10 point checklist to find out.
Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts? No wonder the data we collect leaves us feeling frustrated with the outcome. The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.