Twitter chatter: Webtrends Announces Facebook Measurement Capabilities
Webtrends Announces Facebook Measurement Capabilities
REAL analytics for Facebook
Webtrends Announces Facebook Measurement Capabilities
REAL analytics for Facebook
Chances are that six to twelve months ago you “gave in” and added a LinkedIn profile/Facebook page/Yelp entry. You thought it would be good for your business and everyone had been telling you that you “must do it.” At the time it felt a little like the middle school, “to be cool” group mentality, but Hey! What could it hurt? Maybe you kicked it around a little. Had some fun watching your fans go from two to twenty in a week. Some old college buddies even found your profile and connected to you.
And then the honeymoon was over. Now what? I have to wake up every morning with this page staring at me and wondering when I’m going to update it? Cripes, it’s not like real life isn’t keeping you busy enough—now there’s this albatross hanging around your neck. Maybe if you just ignore it . . .
This week I’m telling you to use it or lose it. Seriously. The first mistake you made was starting something that you did not entirely buy into. Don’t begin a social media campaign unless you are fully informed and willing to commit to it.
The second mistake was believing that all social media outlets are equal. They are not and, just like the Grail Knight said, you must “choose wisely.” My wife is in charge of her group’s Facebook page and updates it every few days, but she won’t touch Twitter. That’s not to say that they don’t have a presence there—it’s just that someone else in the group handles that outlet.
This leads to the third mistake: don’t take it all on yourself. If you’re busy with operations or cold calling or the financial reports, assign the social media campaigns to someone who finds it fun and is always thinking of the next post.
If this has convinced you that social media is not valuable to your business right now, then go remove your page. Allowing it to remain static and untouched for six months makes your company look stale and lazy. If you haven’t updated your LinkedIn profile through two jobs and four volunteer positions, it is a clear sign that you don’t pay particular attention to detail.
However, if you’re ready to engage the public, attract customers, and receive attention, then USE IT. Here are five easy ways to get your social media groove back:
Finally, be sure to measure your results. Did your website traffic increase during the campaign? Did you make new contacts? Was your ROI worth the time and effort spent? Don’t just throw spitballs on the wall and wait for one to stick—be thoughtful and precise in your efforts.
Get out there and Just Use It!
Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns
Do you know any Twitter hold-outs? Give them this article and then sit back and say “I told you so.”
YouTube Chromeless Player with Google Analytics Event Tracking
Advanced fun for GA: making your own video player and why you would ever want to do such a thin
Case Study – EPC Cigar, a Start-Up, Using Twitter to Build Buzz
This should be on every marketing student’s final exam: choose a marketing strategy and defend it. Read the results here.
10 Youtube URL Tricks You Should Know About
Some advanced tricks for web designers who tap into YouTube.
10 Youtube URL Tricks You Should Know About
Some advanced tricks for web designers who tap into YouTube.
10 Youtube URL Tricks You Should Know About
Some advanced tricks for web designers who tap into YouTube.
Using Delicious to Understand Your Users
You call yourself a marketer? Not until you tap into Delicious and see your insights double.
The top ten ReTweet measurement tools
Now, if you WANT to make it brain surgery, don’t let followers or other fake numbers fool you: bigger Twitter campaigns need the power tools.
Three KPIs for Measuring Twitter
It’s not brain surgery–the three simplest ways to measure your Twitter campaign
Lean Usability
Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do