Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
Episode 8: Social Media Metrics With Jim Sterne
Sternism of the Day: “You have to make it what you want it to be.” Listen to the whole webcast for more insights.
Driving Social Media From Behind the Firewall
Solid argument against needing 100 ways to measure social media.
Introducing the Social Analytics Lifecycle
New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.