Google AdWords

Twitter Chatter: Using Google Places to Maximize Ad Performance in Google AdWords

October 3, 2010
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Using Google Places to Maximize Ad Performance in Google AdWords
Playing nice and getting the right benefits at the same time

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Twitter Chatter: Google AdWords: Traffic Estimator

September 10, 2010
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Google AdWords: Traffic Estimator
Okay, now this is just plain FUN. Type in any word and see the results! (I used “Obama” just for the heck of it, which is getting an estimated 240 clicks per day)

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Twitter Chatter: Google Quality Score Gains More Importance

September 8, 2010

Google Quality Score Gains More Importance
Oops! Just when you thought you had the Quality Score all figured out!

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Twitter Chatter: More on Google Quality Score Update / Change

September 6, 2010

More on Google Quality Score Update / Change
Just when you thought you read all you could about the subject…

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Twitter Chatter: The Impact of Quality Score

September 3, 2010

Chapter 5 – The Impact of Quality Score
Learn the Four Ps of Quality Scores: Presence, Position, Price, and Page Positioning (okay, that ended up being five Ps)

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Twitter Chatter: Why Google has Quality Score (pt2)

September 1, 2010

Chapter 4: Why Google has Quality Score (pt2)
How the Quality Score helps Google sing “Hey Big Spender”

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Twitter Chatter: Why Google has Quality Score (pt1)

August 30, 2010
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Chapter 4: Why Google has Quality Score (pt1)
Find out why “relevance” is as vague as “airport security”

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Twitter Chatter: Reviewing Official Google Quality Score Information

August 25, 2010

Chapter 3: Reviewing Official Google Quality Score Information
How the Quality Score is used and calculated

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Twitter Chatter: Quality Score in High Resolution

August 23, 2010
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Chapter 1: Quality Score in High Resolution
Bad news: your PPC success or failure depends on this.
Good news: someone is explaining it

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Twitter Chatter: The Preface – Quality Score in High Resolution

August 18, 2010
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The Preface: Quality Score in High Resolution
Do you want the truth? You can’t HANDLE the truth . . . about Google’s Quality Score

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