MPThree Consulting Inc. » Google AdWords

Twitter Chatter: How AdWords Quality Score Impacts CPC

Massimo Paolini — Wed, 09 Mar 2011 17:30:34 +0000

How AdWords Quality Score Impacts CPC
Do you pay attention to your quality score? Did you know that a low quality score could increase your CPC by up to 600%? Ready to pay attention now?

Twitter Chatter : The Impact of Quality Score

Massimo Paolini — Sat, 05 Mar 2011 16:00:47 +0000

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix. Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

Massimo Paolini — Sat, 19 Feb 2011 16:00:31 +0000

Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

Twitter Chatter: Quality Score Questions & Answers – Part I

Massimo Paolini — Mon, 14 Feb 2011 16:00:13 +0000

Quality Score Questions & Answers
All of your most pressing quality score questions answered. Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score. These questions and answers will at least get you started as you try to increase your quality scores.

Twitter Chatter: Don’t Overuse Broad Match

Massimo Paolini — Fri, 11 Feb 2011 16:00:05 +0000

Don’t Overuse Broad Match
The three rules of using broad match. Take the control back over the search engines by knowing how to correctly use broad match keywords. Think of it as keeping the good and weeding out the bad and the ugly.

Twitter Chatter: What’s Your Ad Rank?

Massimo Paolini — Wed, 09 Feb 2011 16:00:02 +0000

What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it? You may be if you believe that you can increase your ad position by just increasing your bids. The truth is, ad position is determined by both bid and quality score.

Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

Massimo Paolini — Sun, 06 Feb 2011 16:00:18 +0000

Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?

Twitter Chatter: PPC Text Ad Testing for Statistical Significance

Massimo Paolini — Wed, 02 Feb 2011 16:00:34 +0000

PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet. All the brain-work has been done for you. Just plug in your data and pick a winner.

Twitter Chatter: Small Businesses Plagued by Poor Quality Scores

Massimo Paolini — Thu, 13 Jan 2011 16:00:36 +0000

Small Businesses Plagued by Poor Quality Scores
Not going anywhere with your Adwords? There might be something more you can do about it!

Twitter Chatter: Win the Google Quality Score Battle – For Real This Time

Massimo Paolini — Fri, 22 Oct 2010 16:00:16 +0000

Win the Google Quality Score Battle – For Real This Time
Say goodbye to the effects of recession and have a recession-proof investment by improving your Quality Score