Google AdWords

Twitter Chatter: How AdWords Quality Score Impacts CPC

March 9, 2011
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How AdWords Quality Score Impacts CPCDo you pay attention to your quality score?   Did you know that a low quality score could increase your CPC by up to 600%?  Ready to pay attention now?
 

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Twitter Chatter : The Impact of Quality Score

March 5, 2011

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

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Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

February 19, 2011
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Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp?  Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

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Twitter Chatter: Quality Score Questions & Answers – Part I

February 14, 2011

Quality Score Questions & Answers
All of your most pressing quality score questions answered.  Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score.  These questions and answers will at least get you started as you try to increase your quality scores.

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Twitter Chatter: Don’t Overuse Broad Match

February 11, 2011
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Don’t Overuse Broad Match
The three rules of using broad match.  Take the control back over the search engines by knowing how to correctly use broad match keywords.  Think of it as keeping the good and weeding out the bad and the ugly.

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Twitter Chatter: What’s Your Ad Rank?

February 9, 2011
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What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it?  You may be if you believe that you can increase your ad position by just increasing your bids.  The truth is, ad position is determined by both bid and quality score.

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Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

February 6, 2011
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Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10?  Does it matter?  Is your Google quality score affecting your ROI?

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Twitter Chatter: PPC Text Ad Testing for Statistical Significance

February 2, 2011

PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet.  All the brain-work has been done for you.  Just plug in your data and pick a winner.

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Twitter Chatter: Small Businesses Plagued by Poor Quality Scores

January 13, 2011

Small Businesses Plagued by Poor Quality Scores
Not going anywhere with your Adwords?  There might be something more you can do about it!

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Twitter Chatter: Win the Google Quality Score Battle – For Real This Time

October 22, 2010
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Win the Google Quality Score Battle – For Real This Time
Say goodbye to the effects of recession and have a recession-proof investment by improving your Quality Score

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