Quality Score Questions & Answers
If you missed Bryan Eisenberg’s Quality Score Webinar, here are a few of the questions and answers that were asked by participants. It seems there is never a shortage of questions as internet marketers try to understand what makes up their quality score.
Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities.
The test: Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column
The results: Ecommerce Store Page Template Test
Is your website template costing you sales? The results of this test may surprise you.
Online Social Etiquette & The Quest for Common Sense
The rules of social etiquette seem to be nonexistent to many in their daily online world. As the social repercussions begin to catch up to the uninhibited clicks of the keyboard it may work to make people more aware of just how important it is to follow those same common sense lessons we learned growing up in the real world. In other words, think before you type, and don’t write a Facebook status that wouldn’t be appropriate for your dear grandma to read.
How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
Continue reading “Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey”
A User Experience Toolkit to Get Higher Conversions
Improving your site’s user experience can mean a much better ROI. If you can’t afford to hire an expensive consultant to get you these results, you will need to learn what it takes to do it yourself. These tools will allow you to start making improvements on your site with little to no investment.
How to Troubleshoot and Fix your WordPress Website
I think most of us have had the dreaded moment of panic when we think we will just “tweak” our new WordPress theme to make it a bit more attractive. We do our tweaking in the file editor, hit save, and then on to view our new and improved theme. And, there it is, all messed up! If you’re going to tinker with your theme you need to know how to troubleshoot should things go awry.